Tag Archives: Facebook

Facebook video metrics add richer day-by-day data

Facebook’s video metrics have been enhanced to give marketers insights into viewer performance on a day-by-day basis. Tamar Weinberg on March 24, 2016   Facebook is improving upon the video metrics feature it rolled out last month. In February, Facebook enhanced its video metric view with information on minutes viewed, 10-second views, whether videos were … Continue reading Facebook video metrics add richer day-by-day data →

Facebook launches Delivery Insights to help advertisers make better ads

New tool in Ads Manager spotlights underperforming ads and offers suggestions for improvement. Ginny Marvin on March 23, 2016   To help advertisers better understand how well their ads are competing in the auction, Facebook is rolling out Delivery Insights in Ads Manager. The new tool surfaces ad sets that are underdelivering and not reaching as many people … Continue reading Facebook launches Delivery Insights to help advertisers make better ads →

How To Get The Most Out Of Your Personal Facebook Page (Without Getting Fired)

by Julie Martin March 23, 2016March 23, 2016 In today’s world of social media, we upload just about every moment of our daily life. This means it’s increasingly difficult to separate your work and social life online. It is common practice for companies to check the Facebook page of possible new employees to see what … Continue reading How To Get The Most Out Of Your Personal Facebook Page (Without Getting Fired) →

6 Reasons Why Your Local Business Can’t Ignore Facebook Advertising

by Priya Florence Shah March 21, 2016 Follow @PriyaFlorenceMarch 21, 2016 In the process of providing social media services to a number of local businesses, I have found one strategy that works brilliantly – Facebook Advertising. While social media marketing generally takes time to produce results, and does so slowly at best, Facebook’s local business … Continue reading 6 Reasons Why Your Local Business Can’t Ignore Facebook Advertising →

4 Conversion Opportunities When You Combine Email With Facebook Ads

by Jeremy Taylor March 19, 2016 Follow @JezTaylorUKMarch 19, 2016 We love email. It’s one of the most effective and accountable marketing channels out there. But when you incorporate Facebook too, you can bump up your conversion rates and improve the success of your entire campaign. All you need is the email addresses of the … Continue reading 4 Conversion Opportunities When You Combine Email With Facebook Ads →