Wendy Marx — June 6, 2017 Follow @wendymarx— June 6, 2017 A successful thought leadership strategy needs to stay on top of new tools as they become available. Facebook Live is such a tool. It’s like the newest kid on the playground — and while some have welcomed him with open arms, others are more … Continue reading How to Boost Your Thought Leadership Strategy with Facebook Live
Facebook Works To Pop Filter Bubbles by Erik Sass , Staff Writer @eriksass1, May 24, 2017 At first glance, it makes perfect sense to give people more content from their favorite media. Facebook has done so in its Newsfeed feature, but it also raises the risk that users will inhabit increasingly separate and narrow ideological … Continue reading Facebook Works To Pop Filter Bubbles
Facebook Moves Video Targeting To Audience Direct For Publishers by Laurie Sullivan , Staff Writer @lauriesullivan, May 24, 2017 Facebook on Tuesday said it will start testing a new self-service tool called Audience Direct that lets publishers sell video ad space directly to advertisers using Facebook’s people-based advertising platform. Direct sales makes up the largest … Continue reading Facebook Moves Video Targeting To Audience Direct For Publishers
Ross Shanken — May 30, 2017 Follow @RossShanken— May 30, 2017 Opinion: Until now, long lead forms and tiny screens haven’t mixed The number of mobile consumers connecting to brands via Facebook advertising is skyrocketing. The company is reaching 1.284 billion users daily, making 84 percent of its advertising revenue from mobile and continually evolving … Continue reading 3 Essentials for Increasing Your Facebook Lead Ads Conversion
Jeff Bullas — May 29, 2017 — May 29, 2017 In 1972 the first app went live. It wasn’t designed for mobile and it was meant only for geeks and programmers. That invention was designed and built by Ray Tomlinson. Today that messaging app is used by 4.3 billion people and 269 billion messages are … Continue reading 7 Ways Facebook Keeps You Addicted (And How to Apply the Lessons to Your Products)
James Scherer — May 30, 2017 — May 30, 2017 Are you managing the social media strategy for a young business? Are you wondering how to get the most out of Facebook? Some people might tell you that you have to pay to play. Before you dive into laying down cash, let’s try everything we … Continue reading What to Post on Facebook: 20 Ideas, Examples & Strategies (2017)
James Scherer — May 30, 2017 — May 30, 2017 Are you looking to make your life a bit easier when it comes to Facebook marketing? Do you have more on your marketing plate than Facebook, and wishing there were a way for you to make your time more efficient without losing results? No matter … Continue reading Facebook Marketing Tools: The Ultimate Resource (2017)
Jaime Nacach — May 24, 2017 Follow @bloominari— May 24, 2017 Understanding the differences between Google AdWords and Facebook is crucial to marketing success. Google is the unquestioned king of search engines, and Facebook is the most popular social media platform in the world. While it’s important to invest in your marketing efforts wisely, don’t … Continue reading 5 Key Differences Between Google AdWords and Facebook
Facebook’s Live With feature lets marketers add a brand spokesperson or member of the audience to a broadcast. Tim Peterson on May 23, 2017 Facebook is extending the option for all Pages and normal accounts to add a guest to their Facebook Live streams after opening up the feature to people with verified profiles … Continue reading Facebook enables all Pages to add guests to Live broadcasts on iOS
Facebook is testing a program to facilitate publishers’ direct-sold video ad deals with A&E Networks, ESPN, Hearst and Scripps. Tim Peterson on May 23, 2017 Already a dominant audience conduit, Facebook is looking to play an even bigger role in publishers’ ad businesses. A year after Facebook started auctioning off publishers’ in-stream video ad … Continue reading Facebook wants to automate publishers’ direct-sold video ad deals
