Brooke Tomasetti — June 19, 2017 — June 19, 2017 It doesn’t matter if you’re a paid social media expert or have no idea where to start when it comes to creating effective Facebook ads for your business—there’s always room for improvement. Facebook frequently updates the different ad types and audience targeting options that marketers … Continue reading From GIFs to Slideshows: How to Build Effective Facebook Ads
Laura Donovan — June 15, 2017 Follow @thewordpro— June 15, 2017 coffeebeanworks / Pixabay When responding with a Like isn’t enough, and choosing from Love, Ha-Ha, Sad, Angry, Wow still won’t do, Facebook has the answer. You can now comment with a GIF! GIF, or Graphics Interchange Format, is “”an image file format commonly used … Continue reading Comment with a GIF on Facebook
Allen Finn — June 5, 2017 — June 5, 2017 Blood, sweat, and tears were spilled, but you’ve finally mastered Google AdWords. Thanks to your hard work, you’re capturing leads left and right. You’ve peddled a warehouseful of widgets. But you want more. You need more. You know that Facebook is the logical leap to … Continue reading How to Advertise on Facebook in 10 Steps
Carlo Pacis — June 15, 2017 — June 15, 2017 As Facebook continues its pattern of social media world domination, more and more businesses are beginning to realize how important it is to maintain an informative, up-to-date Facebook Page. Though it’s not quite as useful as your website, Facebook Pages rank highly in search, meaning … Continue reading Facebook Page Layout: The Ultimate Guide (2017)
Andrew Lowen — June 15, 2017 — June 15, 2017 Pay-per-click has always been a bit of a grey area for marketers. In some cases, particularly in situations where there has been a poor initial setup, PPC advertising has been shown to succeed in generating traffic, but fail in ultimately creating a conversion. However, with … Continue reading Using Facebook Pixel to Boost Qualified Traffic and Conversion Rates
Facebook will provide advertisers with lists of publishers on whose sites, apps, Instant Articles and native Facebook videos their ads may appear. Tim Peterson on June 14, 2017 Buying ads from Facebook doesn’t always mean those ads will run on Facebook. They could appear across Facebook’s Audience Network of third-party apps and sites. Even … Continue reading Facebook addresses Audience Network, mid-roll ad transparency problem with publisher lists
Young Entrepreneur Council — June 13, 2017 Follow @YEC— June 13, 2017 kelseyannvere / Pixabay 1. Annoying Notification Sounds It would make a much better viewing and listening experience for the viewers if the host would turn off the notification sounds by simply un-checking the “Play a Sound” option in settings. Especially the more popular … Continue reading 10 Facebook Live/Webinar Faux Pas
New Facebook targeting options are becoming more robust, stepping outside of traditional impressions/clicks/conversions and delving into value. Greg Finn on June 13, 2017 One of the most important dances that digital advertisers perform is the maximization of revenue on a minimal budget. It is quite remedial, really; the goal is to optimize the value … Continue reading Facebook brings value metrics to campaigns to help advertisers target the best customers
Jason Davis — June 7, 2017 Follow @weareelement502— June 7, 2017 Simon / Pixabay When creating Facebook ads, it’s easy to think it’s easy. Facebook even advertises their proprietary ad platform that way. If only it was that easy. Of most importance, ads on Facebook must be done a certain way, or money is wasted … Continue reading 5 Tips for Facebook Videos
Sahail Ashraf — June 6, 2017 Follow @Talcontent— June 6, 2017 Budget rules everything in social media. As an agency, it is also a frustrating aspect when it comes to ad spend. How much do you plough into a client campaign and how do you know if you’re going to get any results at all? … Continue reading How To Save Money On Facebook Ads (And Still Spend It)
