Steven Tulman — June 29, 2017 Follow @StevenTulman — June 29, 2017 Simon / Pixabay Businesses should always know the latest marketing features and how to use them in order to have a competitive edge. Facebook has a lot of features that most businesses still do not know about. The following are three features on … Continue reading 3 Secret Facebook Features Businesses Don’t Know
James Scherer — June 28, 2017 — June 28, 2017 Do you want to use Facebook for more than just getting Likes and sharing your most recent blog article to 2% of your Fans? You can! Facebook is a massive platform you can use to grow your business, with more than 1.7 billion users waiting … Continue reading How to Build a Complete Facebook Marketing Campaign from Start to Finish
Ahead of the fall shopping season, Facebook makes its product showcase ads more of a showpiece. Tim Peterson on June 27, 2017 Summer may have just started, but Facebook is already giving advertisers a head start on their fall shopping campaigns. Already a showcase for brands’ product catalogs, Facebook is making its shopper-retargeting Dynamic … Continue reading Facebook now lets advertisers add product videos, prices to Dynamic Ad campaigns
Rob Petersen — June 27, 2017 — June 27, 2017 Consider these facts: Digital ad revenue in the U.S. grew by more than 20% last year to a record $ 72.5 billion. (IAB) Google and Facebook accounted for almost 100% of all the growth in U.S. digital ad revenue last year. (IAB) Google and Facebook … Continue reading Facebook Ads vs Google Adwords: 7 Key Criteria to Decide
Susan Gilbert — June 26, 2017 Follow @SusanGilbert — June 26, 2017 Use These 4 Facebook Tools to Increase Your Reach Today I have some Facebook tools to help you improve your visibility and influence. Here’s four links with tips and tricks to kick start your Monday. Social media growth has seen a lot of … Continue reading 4 Facebook Tools To Improve Your Reach
Christie Huber — June 24, 2017 — June 24, 2017 Part of what makes advertising on Facebook so appealing is the wide range of targeting options for campaigns. Considering Facebook has robust user data on over 1.9 billion monthly users, the platform can help you pinpoint your ideal audience via an overwhelming number of targeting … Continue reading How to Improve Facebook Ad Targeting with Phone Call Insights
Mike Allton — June 23, 2017 Follow @Mike_Allton — June 23, 2017 Have you ever wanted to let someone else know that you were talking about them in a post to Facebook? Or perhaps you wanted to share something about a particular business and would have liked to notify their Page. But you couldn’t get … Continue reading The Complete Guide to Facebook Mentions and Tags for People and Pages
By Richa Pathak June 22nd, 2017 These features are super cool and worth a try. 1. Split Testing Split testing is another name for A/B testing. Facebook will test your campaigns on the basis of parameters you select. It also allows testing 3 variations, like A/B/C testing. You can select one of the following options … Continue reading Facebook Features To Boost Your ROI
Amanda Oliver — June 21, 2017 — June 21, 2017 Just like in Jaws, there’s something lurking beneath the surface of your conversion rates and affecting your return on ad spend. It has nothing to do with your copy, creative, or offers but it’s turning your customers away in droves just the same. What is … Continue reading Your Site’s Long Load Time Is Suffocating Your Facebook Ad Revenue
Columnist Wesley Young looks at recent improvements Facebook has made — and functionality being tested — that may position the social media giant to compete with Google in the area of local search. Wesley Young on June 20, 2017 The race to steal market share from Google in local search has been futile. Google … Continue reading 7 changes by Facebook that make it a real local search player
