Chloe Jung — July 31, 2017 — July 31, 2017 ROverhate / Pixabay I have a big fat crush on AdRoll retargeting and everyone on my team knows it. But I’ll own up to it. AdRoll is a killer advertising platform. Once you know the fundamentals, it’s quick and easy to use. And once you … Continue reading Is AdRoll Retargeting More Effective on Facebook or the Web?
Darnelle O’Brien — July 28, 2017 Follow @thekissagency — July 28, 2017 Chances are that like us, you are dealing with spam likes, comments and messages on the Facebook Page that you manage. While the reasons for the sudden increase are not clear, there are some ways to moderate these unwanted comments within your Facebook … Continue reading Banish Spam From Your Facebook Page With These Quick Tips
Concerned about where your Facebook ads are appearing? Columnist Laura Collins discusses the issues surrounding brand safety on Facebook, along with some tips for organizations looking to protect themselves. Laura Collins on July 28, 2017 Caring about how you’re perceived by others is not a new concept. Even cavemen probably had moments of insecurity, … Continue reading Protecting your brand’s ads on Facebook — because there IS such a thing as bad publicity
By Nadiia Gryshchenko July 28th, 2017 Most users want to share their updates with the widest audience. But for business pages, post reach is usually one of the KPIs. The problem is that organic reach for Facebook business pages has recently decreased. The same refers to the pages of individual users. What happened and … Continue reading Everything You Want To Know About The Facebook News Feed
Ann Mills — July 28, 2017 Follow @resourcefulbus — July 28, 2017 Facebook is one of the most powerful marketing tools available. When a company has a strong core business and then layers on well-executed Facebook marketing, it’s transformative. Sort of like the expression “building strong communities one child at a time,” Facebook marketing can … Continue reading How to Market Your Business With Facebook
Chris Abraham — July 25, 2017 Follow @chrisabraham — July 25, 2017 Simon / Pixabay Facebook is pretty good at making everything you share look pretty good all on its own — until it doesn’t. What then? What happens when you spend the time and energy going through all your old posts and content to … Continue reading The Facebook Sharing Debugger Is an Essential Content Marketing Tool
Andy Beohar — July 24, 2017 Follow @sevenatomsbuzz — July 24, 2017 If you’ve visited the Seven Atoms blog before, you’re probably already aware that we’re huge fans of Facebook advertising—especially when it comes to ecommerce. If you don’t share that enthusiasm, we’ve got some news for you: you’re doing it wrong. Facebook campaigns for … Continue reading 4 Ways to Improve Your Ecommerce Facebook Campaigns
Jana Christoviciute — July 21, 2017 — July 21, 2017 Living in a mobile-focused world has changed the way people discover and buy products. To keep pace with this mobile shopping revolution, Facebook continually develops new mobile ad formats to deliver a smooth user experience and that allow advertisers to exhibit a wide range of … Continue reading Creative Advice for Facebook Collection Ads
Jana Christoviciute — July 18, 2017 — July 18, 2017 You may have noticed the trend towards Facebook flexible placements (i.e., placement optimization). Are these worth incorporating into your account? In this article, we cover the main advantages of placement optimization and why you should include it in your marketing strategy. The benefits sound a … Continue reading Facebook Flexible Placements: The Why and How
Kate Rose — July 17, 2017 Follow @rosemcgrory — July 17, 2017 Facebook’s Custom Link modification function is about to go away. If you’re creating Facebook content which includes a link, and suddenly find that the options to edit the automatically generated preview (the image, title, and description that comes with it) have gone away, … Continue reading Links Posted On Facebook Are About To Get Messier – Here’s How To Fix Them
