Tag Archives: experts

Why ‘modelers,’ the data experts in marketing technology, are so needed now

It’s in how they think compared to other roles in the marketing team that makes them incredibly valuable Rodric Bradford on September 4, 2020 at 10:43 am Martech expert Scott Brinker has developed a taxonomy of the roles within marketing and marketing operations. It’s known as the “5 Ms”: managers, marketers, maestros, makers and modelers. … Continue reading Why ‘modelers,’ the data experts in marketing technology, are so needed now →

8 Experts on When & How to Ramp Up Your Ad Spend During COVID-19

Advertisement Industry

Céillie Clark-Keane — May 25, 2020 At the beginning of May, our data showed that PPC accounts were rebounding after the initial impact of COVID-19. That’s good news for the online advertising industry—and the economy—but it’s hard to tell what that means for your account. The question of when to start advertising online again seems … Continue reading 8 Experts on When & How to Ramp Up Your Ad Spend During COVID-19 →

Working From Home 101 – Tips From Remote Work Experts

Remote Work Environment

Corie Stark — March 24, 2020 Free-Photos / Pixabay More companies have been shifting from the office to home. As an all-remote company, we’d like to say welcome! We also understand that telecommuting is an adjustment for most people, but once you’re set-up, you’ll likely find you can be just as, if not even more, … Continue reading Working From Home 101 – Tips From Remote Work Experts →

What Experts Don’t Want You to Know About Facebook Ads Targeting

Facebook Advertisement

Clair Kim — March 10, 2020 Marketing is a function of generating medium to long term pools of target market assets. With massive internet access and usage, audiences convert into potential customers. Usage of Facebook to reach the audience is increasing in leaps and bounds. Not surprisingly, brands and businesses mark huge funds for digital … Continue reading What Experts Don’t Want You to Know About Facebook Ads Targeting →

What are analytics experts looking to in 2020 with data and privacy?

Data Management

Logan Gordon, Simo Ahava, Astrid Illum, Abby Matchett and Sayf Sharif share insights to help you gain executive buy-in about privacy policy issues this year. Andrew Garberson on February 28, 2020 While researching the state of tracking and data privacy, I talked to many smart industry experts and asked several to share their advice for … Continue reading What are analytics experts looking to in 2020 with data and privacy? →

10 Ways to Increase Your Business Creativity According to the Experts

Business Challenges

Kyle Crocco — February 19, 2020 “Any lack of creativity is simply a lack of curiosity.” — Erik Wahl, Artist and Bestselling Author of Unthink Creativity is your business advantage and your human advantage. Computer algorithms can do many things but being really creative isn’t one of them. So how can you increase your creativity … Continue reading 10 Ways to Increase Your Business Creativity According to the Experts →

Revealed: Email Marketing Tactics Experts Are Using In 2020

Email Marketing Tools

Jared Atchison — January 14, 2020 Do you have a small to medium-sized business with an underperforming email marketing campaign? If so, you’re not alone. Email marketing is known as one of the best ways to grow your business, with an average return on investment of 4,400 percent! However, some business owners and marketers don’t … Continue reading Revealed: Email Marketing Tactics Experts Are Using In 2020 →

Pro Tip: A look back at some notable tips from our digital marketing experts in 2019

Digital Marketing Tools

Here are 7 tips from our community we think are worth a second look. Wendy Almeida on December 26, 2019 Our community of digital marketers are dedicated to sharing tactics to help others elevate their performance so here are a few insights from the past year that were popular with readers. 1. What you cannot … Continue reading Pro Tip: A look back at some notable tips from our digital marketing experts in 2019 →

Video Content Marketing Gold: Your Subject Matter Experts

Video Content

A. Lee Judge — August 13, 2019 — August 13, 2019 Video is the leader when it comes to marketing content designed to drive business, increase awareness, and maximize ROI. Companies today realize the necessity of incorporating multiple types of business video into their content strategy—as well as the need to create more unique assets … Continue reading Video Content Marketing Gold: Your Subject Matter Experts →

What Successful Video Advertising Looks Like: Interviews with Three Top PPC Experts

Video Advertisement

Ana Gotter — July 25, 2019 Follow @ana_gotter — July 25, 2019 mohamed_hassan / Pixabay We all know the facts: That video advertising can be wildly successful, that it can build brand awareness like no other and drive sales and conversions at multiple stages of the sales funnel. Many of us, however, struggle to implement … Continue reading What Successful Video Advertising Looks Like: Interviews with Three Top PPC Experts →