Ecommerce is essential and constantly evolving. Here’s our list of the must-follow experts who will keep you on top of the latest and best. Constantine von Hoffman on January 4, 2024 Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores, too. It’s so important and also constantly changing. New channels, … Continue reading MarTech’s ecommerce experts to follow
Customer needs are changing and businesses are evolving to meet them. Here are the digital transformation experts to follow. Chris Wood on October 23, 2023 Digital transformation can mean many things to marketers and organizations. It all depends on a business’s digital maturity and the strategic goals the transformation is intended to achieve. One thing … Continue reading MarTech’s digital transformation experts to follow
By Kim Rittberg October 13, 2023 Many professionals consider adding public speaking to their résumés either as a way to add more skills and revenue streams or as a potential career change. My path to becoming a professional speaker was through social media and content marketing. If you’d like to start getting booked for events … Continue reading 4 experts offer their advice on how to land speaking gigs
By Emily Price October 05, 2023 When Elon Musk took over Twitter in October of last year, he made headlines for his abrasive management style. The takeover, described by The New York Times as “two weeks of chaos,” resulted in widespread layoffs and employee lawsuits, and reportedly caused managers to vomit into trash cans. … Continue reading Leadership experts on why Elon Musk contagion is a nightmare scenario for workers
If you’re working with Google Analytics 4, you know it is both frustrating and useful. Here’s our list of experts to follow for help with GA4. Constantine von Hoffman on August 29, 2023 Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most … Continue reading MarTech’s GA4 experts to follow
Customer data platforms are critical components of many martech stacks. The space is also constantly changing. Here are the CDP experts to follow. Kim Davis on August 15, 2023 The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” That’s a … Continue reading MarTech’s CDP experts to follow
Want to target and engage high-value accounts with personalized experiences? You need ABM and you need to follow these ABM experts. Constantine von Hoffman on August 9, 2023 Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. But how do you … Continue reading MarTech’s ABM experts to follow
Biden administration wants your input on rules for AI models like ChatGPT Jon Fingas @jonfingas American officials are taking further steps to set rules for AI systems like ChatGPT. The National Telecommunications and Information Administration (NTIA) is asking for public comments on possible regulations that hold AI creators accountable. The measures will ideally … Continue reading US calls upon volunteer experts to help address generative AI risks
Want your content to connect? Want to find out the latest content marketing strategies? These are the people you need to follow.. Constantine von Hoffman on April 3, 2023 The challenge in writing about content marketing experts is they’ve likely already written it and written it better. The people in this group have authored enough … Continue reading MarTech’s content marketing experts to follow
By Chris Stokel-Walker March 28, 2023 Apple will now offer a buy now, pay later (BNPL) option for customers shopping with a retailer that accepts Apple Pay. Under the new arrangement, which was announced Tuesday, iPhone and iPad users can take out short-term loans with Apple of between $50 and $1,000, which must … Continue reading Experts say Apple’s move into buy now, pay later is likely to catch on with customers—and bring out the regulators
