Tag Archives: expertise

Want to Develop Your Agency? Establish Your Unique Expertise

Agency Business

Want to Develop Your Agency? Establish Your Unique Expertise by Drew McLellan , June 3, 2022 The buying cycle changed during the pandemic. According to a Demand Gen Report survey from 2020, 68% of B2B buyers said their purchasing cycles took longer than the year before. Prospective clients still go through the same stages, but their journeys … Continue reading Want to Develop Your Agency? Establish Your Unique Expertise →

Narrow is the new normal: Why expertise will help agencies survive the in-house exodus

Business Development

We need to adapt to today’s landscape whether collaborating with in-house teams or as part of a multi-agency effort, specialized expertise is the path forward. Dan Carter on July 1, 2019  It’s no secret that brands are moving more advertising and marketing functions in-house. Countless stories have been written about it. From media buying to … Continue reading Narrow is the new normal: Why expertise will help agencies survive the in-house exodus →

The “Curse of Knowledge”: How Expertise Can Hurt Marketing

Knowledge Management

Elise Dopson — April 8, 2019 Follow @elisedopson — April 8, 2019 Marketers are intimately familiar with their industry and product. But that familiarity isn’t always an advantage. Often, they unknowingly overwhelm or confuse the same visitors they seek to persuade (with long, jargon-filled product pages, for example). Your knowledge, in other words, can become … Continue reading The “Curse of Knowledge”: How Expertise Can Hurt Marketing →

How Brands Should Offer Email Expertise Every Stage of the Customer Journey

Email Marketing Tips

Kevin George — February 14, 2019 Follow @imkevin_monk — February 14, 2019 Expertise builds trust. For a life-threatening ailment, you would prefer a doctor with expertise of multiple years than a freshly graduated medical student. Same is with your customers. Unless you don’t show your expertise of solving their pain point, they may not choose … Continue reading How Brands Should Offer Email Expertise Every Stage of the Customer Journey →

How to Respond to Clients Asking for DIY Instructions on Your Expertise

Business Tools

Susan Friesen — April 6, 2018 Follow @eVisionMedia— April 6, 2018 Why I don’t teach entrepreneurs how to build their own website In my recent Facebook Live stream I covered an important topic for many entrepreneurs and skilled professionals: why I don’t teach others how to build their own websites. It speaks to a larger … Continue reading How to Respond to Clients Asking for DIY Instructions on Your Expertise →

Capitalizing on Marketing Knowledge: How to Monetize Your Expertise

Marketing Automation

By Victoria Klochkova February 9th, 2018 Today’s knowledge economy and accentuation of how important lifelong learning is have interesting implications for businesses – in terms of both possibilities and challenges. On the one hand, both you and the employees of your business certainly have the kind of knowledge about the industry you work in that is … Continue reading Capitalizing on Marketing Knowledge: How to Monetize Your Expertise →

5 Areas of Expertise to Look for in Your Online Marketing Services Firm

Leads Generation

Sylvia Montgomery — November 22, 2016 Follow @brandstrong— November 22, 2016 So, you’ve decided to hire an online marketing agency. Maybe you’ve reached this decision after struggling with your in-house marketing efforts. Or, maybe you’ve previously worked with an online marketing services provider and weren’t happy with the outcome. Regardless of why you’re exploring new … Continue reading 5 Areas of Expertise to Look for in Your Online Marketing Services Firm →

Ask an Influencer: 5 Creative Ways to Amplify your Expertise on Social

LinkedIn Utilization

by Mel Carson December 25, 2015December 25, 2015 With LinkedIn now becoming a publishing powerhouse for professionals to share their wisdom and expertise, we’re seeing a growing trend of people taking their personal brand more seriously and trying to use social media to make a better, more enduring impression in their niche. If increasing your … Continue reading Ask an Influencer: 5 Creative Ways to Amplify your Expertise on Social →

Keeping it Clean: How Sports Expertise is Helping Media Buying Agencies Discover Brand-Safe Digital Content

Outsourcing

Greg BoboloAugust 10, 2015 Online video media buyers are facing a problem: in the world of online video, there’s quantity, but not much quality. Much of the video content one will find on YouTube is poorly produced, meaningless, tasteless and sometimes even offensive. With all the not-safe-for-work video content floating around, premium brand advertisers need … Continue reading Keeping it Clean: How Sports Expertise is Helping Media Buying Agencies Discover Brand-Safe Digital Content →

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