Tag Archives: expert

Tim Parkin: Spotlight on the expert

Consultant and marketing coach Tim Parkin tells us about being a magician, a game developer and what problems marketers are looking to solve. Chris Wood on August 10, 2023 In this new series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Tim Parkin is … Continue reading Tim Parkin: Spotlight on the expert →

Jen Bergren: Spotlight on the expert

Service-Based Businesses

HubSpot champion Jen Bergren talks about her journey from graphic arts to marketing technology. Kim Davis on July 27, 2023 In this new series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Jen Bergren has been breaking down HubSpot releases for us since May … Continue reading Jen Bergren: Spotlight on the expert →

Alan K’necht: Spotlight on the expert

Service-Based Businesses

Our GA4 expert talks about how analytics has changed over the years and tells some interesting, funny stories from his long career. Constantine von Hoffman on July 26, 2023 In this new series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. When we say … Continue reading Alan K’necht: Spotlight on the expert →

Anita Brearton: Spotlight on the expert

AI Development

The founder and CEO of CabinetM talks about her international career in marketing and the challenge of AI. Kim Davis on June 21, 2023 In this series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. As founder and CEO of marketing technology management platform … Continue reading Anita Brearton: Spotlight on the expert →

Ryan Phelan: Spotlight on the expert

Marketing Tools

A discussion with our expert contributor about how he went from nightclub DJ to email marketing expert. Chris Wood on April 18, 2023 In this new series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Ryan Phelan has 25 years experience in email marketing … Continue reading Ryan Phelan: Spotlight on the expert →

IRS tax day 2023: Getting laid off can affect your return in surprising ways, H&R Block expert warns

Taxation

By Christopher Zara April 14, 2023 Dealing with a job loss is stressful enough, but for countless Americans who were laid off in 2022, this coming week could bring them the added headache of being in unfamiliar tax situations when their returns are due. This is especially true for people who work … Continue reading IRS tax day 2023: Getting laid off can affect your return in surprising ways, H&R Block expert warns →

Why leaders need to embrace decline, according to an Oxford leadership expert

Leadership Skills

By Dr. Andrew White March 14, 2023 How many times have you seen a leader embrace decline within their company with positive and inspirational energy? It’s not a common occurrence. After all, through our traditional view of leadership, only a weak CEO would enter a period of decline in this way. Good … Continue reading Why leaders need to embrace decline, according to an Oxford leadership expert →

Navigating the B2B Marketing Landscape: Expert Predictions for 2023

B2B Marketing

Navigating the B2B Marketing Landscape: Expert Predictions for 2023 Vivek Goel / 09 Mar 2023 Personalized, reliable content continues to be the king according to the fundamental B2B marketing principles of recent years. Still, there are now more ways than ever to achieve that objective in the eyes of your audience. Here are the … Continue reading Navigating the B2B Marketing Landscape: Expert Predictions for 2023 →

The journey from journalism to SEO marketing expert

SEO Marketing

“Most of the martech misses the last touch or the first touch in terms of gathering the correct data.” Constantine von Hoffman on May 4, 2022 How did you come to be in marketing? What was the path that brought you here? I started as a journalist covering the media, entertainment and technology space back … Continue reading The journey from journalism to SEO marketing expert →

Ready to Leave Cookies Behind? Steps to Become a First-Party Data Expert

Data Management

Stephanie Shreve August 20, 2021 It’s no secret that third-party cookies are on their way out. Consumers have demanded more control over the data they share, and government regulations and browsers followed suit. According to StatCounter, we can expect an 82% decline in addressable media with the loss of third-party cookies. This equates to a … Continue reading Ready to Leave Cookies Behind? Steps to Become a First-Party Data Expert →