Christopher Jan BenitezOctober 26, 2015 The challenge that most e-commerce shops encounter is accommodating customers from all over the globe to purchase from them. There are different factors that must be considered by online shop owners to ensure that customers from all over the world can buy their goods without having to deal with certain … Continue reading How You Can Provide All Customers With a Better ECommerce Shopping Experience
Rick WhittingtonOctober 22, 2015 Is your website designed with your ideal customer and prospect in mind? User experience (UX) is a complex science that sits at the intersection of technology, marketing, psychology, content and more. Optimizing for usability requires an in-depth understanding of how modern consumers engage with websites, and a big part of that … Continue reading 5 Common Website User Experience Mistakes and How to Avoid Them
Laurie Sullivan @lauriesullivan, October 14, 2015 Since data lives in numerous databases such as sales, service, and marketing, it’s difficult to unite all and recognize the data in each as a set of records belonging to one person. In The Customer Experience Cloud report released Wednesday, Omar Akhtar, managing editor at Altimeter, a Prophet company, … Continue reading Creating A Customer Experience Cloud
Sarah GoodallSeptember 30, 2015 Daughter #1: Mummy, are you my best friend? Daughter #2: No, she’s my best friend Daughter #1: No, Mummy is MY best friend Me: Kids, I’m your Mummy! This is the conversation that frequently happens in the back of my car to and from the nursery. For some strange reason my … Continue reading HR & Marketing: Best Friends for Brand Advocacy & Customer Experience
Jomer GregorioSeptember 29, 2015 Businesses these days are now investing more and more in digital marketing especially in website creation and traffic generation. You may have an aesthetically good website and have continuous flow of visitors. But the question is, are you getting the optimum results in terms of the goals and objectives you set … Continue reading 8 Expert Tips to Improve User Experience (Infographic)
Pam McBrideSeptember 28, 2015 Brands have the opportunity to connect to their customers in an exciting, visual way by leveraging Instagram. They can take advantage of the fact that photos are among the most-shared multimedia on the web, and tell their brand story through the biggest visual social network there is. However, many brands are … Continue reading Creating an Engaging and Exciting Instagram Experience for your Customers
Jonathan BrightSeptember 25, 2015 I remember when I joined Southerly I actually applied about half a year prior to getting the job. They told me the position I’d applied for was filled but they’d ‘keep my details on file’. Naturally, I dismissed this as the standard fob off and just got on with my life. … Continue reading Jobseeker? Actually, I’m Here for the Candidate Experience
Dave BrockSeptember 2, 2015 The other day I was speaking to a large group of sales people. Many were very new to sales, they had been selling for only a few years. During the conversation, one person asked how she should progress in her career. She and several others related they were looking for new … Continue reading What’s More Important, Experience Or Experiences
Accessibility in the user experience isn’t just about humans, it’s also about technology, says columnist Shari Thurow. She explains how she measures accessibility and offers some tips on developing an accessible website. Shari Thurow on August 28, 2015 Accessibility is an important facet of the user experience and of one of its subsets, the searcher … Continue reading Measuring Accessibility In The User Experience (UX) And The Searcher Experience
Nikhil SharmaAugust 19, 2015 Ask just about any marketing guru and you’ll hear one piece of wisdom: Add spice to your campaigns to get the attention of your audience. These days, consumers are bombarded by thousands of marketing messages on a daily basis. So many, in fact, it’s impossible to absorb everything being pummeled in … Continue reading Calling All CMOs: How To Create an Experience Using Native Advertising
