Missi FreimarkAugust 19, 2015 You’ve probably heard it time and time again: don’t build your website for search engines. Instead, we’re told to build websites with the user experience in mind. But what’s really the difference between the two? Can a positive user experience and effective search engine optimization (SEO) go hand-in-hand? The answer is … Continue reading How to Balance Website User Experience and SEO
Tag Archives: Experience
Why Small Businesses Need To Deliver A Great Interview Experience And How To Do It
Ashley PerezAugust 19, 2015 No matter what your customer base or cause is, you know the importance of delivering an exceptional experience. Whether you’re helping a new customer pick out the perfect gift from your store or adding a thank you video to an email newsletter, you’re committed to making a great impression both online … Continue reading Why Small Businesses Need To Deliver A Great Interview Experience And How To Do It
The Customer Experience Is Everyone’s Business
Smart brands know that everyone owns the customer experience. Columnist Katy Keim discusses the steps to becoming a truly customer-focused brand. Katy Keim on August 17, 2015 The experience people have with brands today doesn’t have a traditional start and end point. Quite the contrary: The experience a brand creates for its customers is really … Continue reading The Customer Experience Is Everyone’s Business
4 Must-Use Methods to Measure the Candidate Experience
Daniel JamesAugust 14, 2015 Measuring your candidate’s experience is a daunting challenge that organizations everywhere struggle with. Only 50% of companies measure the impact a bad candidate experience has on their business, and most organizations struggle with understanding who would be responsible for keeping track of this metric. And that’s not to mention that there’s … Continue reading 4 Must-Use Methods to Measure the Candidate Experience
Personalizing The Mobile Experience – Theory And Practice
Tom FarrellAugust 13, 2015 Most marketers would swiftly agree with the idea that a personalized experience – campaigns or content delivered to users based on their behavior or attributes – is a pretty good idea. In fact looked at through one end of the telescope, the entire history of marketing has been one long slow … Continue reading Personalizing The Mobile Experience – Theory And Practice
Social Media: Empowering Customer Experience
Alleli AspiliAugust 8, 2015 Social media is now a widely used marketing tool to build brand awareness. Aside from this though, businesses are now also leveraging social media to provide customer service. Customers nowadays are present in multiple social media channels. This made businesses realize that they can uze these platforms to engage with their … Continue reading Social Media: Empowering Customer Experience
3 Tips for Creating a Personalized Website Experience
Matt FarberAugust 6, 2015 Wouldn’t it be great to have a website that gives you the flexibility to change the content without actually having to change the content? On top of that, what if the website was able to treat each visitor individually rather than collectively? When it really comes down to it, every time … Continue reading 3 Tips for Creating a Personalized Website Experience
UX and SEO – How User Experience (UX) Is Taking the Forefront in SEO
Preston PierceJune 25, 2015 The weather forecast in the realm of SEO is as unpredictable as ever. At one point we see the storms of Google’s algorithms roaring over search results, striking hard at rankings and slapping some to 100s of pages away. And at times, we see the same updates causing no more than … Continue reading UX and SEO – How User Experience (UX) Is Taking the Forefront in SEO
Wanting To Maximize The Conference Experience, This CMO & His Partners Created Bizzabo
Get To Know: Alon Alroy, Co-Founder and Chief of Marketing & Business Development for events management solution Bizzabo. Amy Gesenhues on June 24, 2015 After wasting countless hours at conferences and professional events trying to identify the right people to network with and best sessions to attend, Alon Alroy, Eran Ben-Shushan and Boaz Katz recognized … Continue reading Wanting To Maximize The Conference Experience, This CMO & His Partners Created Bizzabo
The State Of Social Media Customer Service Experience
Marko SaricJune 22, 2015 According to a recent survey, social media active brands are developing a very bad reputation for their non-existent customer service. But what is the state of social media customer service experience exactly? Here’s a summary of the study Locowise did on customer support on Facebook: Locowise looked at more than 900 … Continue reading The State Of Social Media Customer Service Experience
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