If you’re in the market for a B2B Marketing Automation platform, here’s how to make sense of the vendor marketplace. Pamela Parker on April 9, 2020 Virtually every B2B marketing automation vendor provides tools for email campaign development and execution (including landing pages), as well as lead capture, scoring and nurturing. The platforms also typically … Continue reading What should you expect from a B2B Marketing Automation Platform?
Tag Archives: expect
No Workforce Planning? Expect Rough Seas
Liza Slavin — February 24, 2020 When a business decides that they are going to start looking for a new employee, it is typically because they need the employee now. Most businesses say “I need this person (February 26, 2020)”, sound familiar? Not today, not in 3 months, but (February 26, 2020). This simple phrase … Continue reading No Workforce Planning? Expect Rough Seas
Marketing execs expect data privacy investments to rise in 2020
Marketers see business benefits in making personal data protection a top priority. Jennifer Cannon on February 11, 2020 American consumers are taking the privacy of their personal information more seriously — and marketers are planning to invest more protecting user data in the coming year, new research shows. The majority of marketing executives (71%) surveyed … Continue reading Marketing execs expect data privacy investments to rise in 2020
What to Expect After Hiring a Digital Marketing Agency
Maria Mora — January 12, 2020 Just like any new relationship, the first 90 days with a digital marketing agency can feel like they’re moving way too fast or way too slow. But that doesn’t have to be uncomfortable. While there’s no such thing as an effortless onboarding process, you can take steps to set … Continue reading What to Expect After Hiring a Digital Marketing Agency
What to Expect in 2020: Trends in Entrepreneurship and AI
Anthony Carranza — December 12, 2019 Follow @anthonycarranza As the year comes to a close, the year 2020 will reveal new endeavors. Entrepreneurship and artificial intelligence (AI) go together in today’s fast-paced business ecosystem. As we become increasingly immersed in technology and harvest data, the demand becomes greater to implement sophisticated systems around it. According … Continue reading What to Expect in 2020: Trends in Entrepreneurship and AI
What to Expect From Your First Call with a Recruiter
Jada Harland — April 17, 2019 — April 17, 2019 Today we are going to cover the basics of speaking with a marketing recruiter for the first time. This is valuable information to those who have been interviewing and are already comfortable speaking with a recruiter, but may still have some questions about the process. … Continue reading What to Expect From Your First Call with a Recruiter
These Secrets to Work/Life Balance Might Not Be What You Expect
Sarah Voigtman — January 25, 2019 — January 25, 2019 We’ve all heard of that holy grail of work/life balance. In the digital age, it can seem nearly impossible to achieve: our businesses are directly in our phones and laptops, and the urge to ignore the frantic ping of an email notification can insatiable. Work/life … Continue reading These Secrets to Work/Life Balance Might Not Be What You Expect
Social Media Marketing: What to Expect in 2019
Ryan Yaeger — January 14, 2019 Follow @YaegerBomb — January 14, 2019 Posting, tweeting, sharing, instant and easy connections with friends, family and brands – these are what makes social media such a popular platform for millions of people each and every day across networks like Facebook, YouTube and Twitter. Social media is also much … Continue reading Social Media Marketing: What to Expect in 2019
What to Expect From Robotic Process Automation in 2019 [Infographic]
Anthony Carranza — January 9, 2019 Follow @anthonycarranza — January 9, 2019 Technology continues to play a huge part in business development and innovation. In addition, artificial intelligence along with growing investments in robotic process automation (RPA) will continue to expand. According to a Forbes report, the RPA market will reach $ 1.7 billion in … Continue reading What to Expect From Robotic Process Automation in 2019 [Infographic]
What to Expect in Affiliate Marketing in 2019
Robert Woo — December 28, 2018 — December 28, 2018 2018 was quite a year to remember (or forget, depending on your sentiments). In the world of affiliate marketing, 2018 saw a new level of maturity in this marketing channel; from the take-over of Influencer marketing, to brands truly working with their reps to create … Continue reading What to Expect in Affiliate Marketing in 2019
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