Mihai Serban January 14, 2021 Dynamic remarketing is an automated ad format on Google’s Display Network that allows you to re-engage with previous visitors, based on the pages they visit, without manually creating hundreds of ads. This is perfect for brands with large websites that want to tempt users back to specific product or service … Continue reading Everything You Need to Know About Google Ads Dynamic Remarketing
Five facts to bear in mind as we prepare for the New Year. Ryan Phelan on December 22, 2020 Here we are, at the end of December, and you know what I’m not seeing? A lot of predictions for 2021. Now, this isn’t surprising. In 2020, anything I predicted, or anything anybody else predicted, surely … Continue reading 2020 – The year we unlearned everything we learned
Rafaella Aguiar October 12, 2020 Proper usage of Instagram analytics is essential to the success of any business that uses Instagram for marketing. Indeed, without a way to measure your progress, it’s hard to tell if you’re making any — or worse, if you’re going in the entirely wrong direction. Luckily, Instagram includes a built-in … Continue reading Insights 101: Everything You Need To Know About Instagram Analytics
Aleh Barysevich September 24, 2020 Accelerated Mobile Pages (AMP) is a controversial technology. On the one hand, according to its own website, it’s a way to create user-first websites and ads. On the other, concerns about privacy and Google’s monopolistic tendencies abound. With AMP no longer a requirement for the “Top Stories” SERP feature, there … Continue reading Everything You Need to Know about AMP in 2020
Karina Tissnes September 1, 2020 Have you ever been ready to leave your job for something new but then received a counteroffer by your employer to entice you to stay? According to the Harvard Business Review, 78 percent of senior executives and 80 percent of HR leaders indicate that it is sometimes acceptable to embrace … Continue reading Counteroffers: Everything You Need to Know
Angela Hausman, PhD August 21, 2020 Are you getting everything you pay for with digital advertising? A new article from Forbes suggests that much of your advertising spend is wasted and goes into detail about how and where that waste comes from. Today, we’ll look at ways to improve your advertising performance and get everything … Continue reading Are You Getting Everything You Pay For with Digital Advertising?
Nicole Lee, @nicole August 17, 2020 nadia_bormotova via Getty Images In March this year, we were told that the pandemic lockdowns would only last a few weeks. Then, that was extended to perhaps a couple of months. Now, it’s likely that the collective quarantining could last until 2021, if not longer (at least in some form). … Continue reading Life online: Subscribe to everything, own nothing
Ashley Hill — June 11, 2020 Much like outdated home decor, sometimes we have to strip the “walls” of our websites and update things—or at the very least, apply a fresh coat of paint in a more modern color. From time to time these renovations are necessary in our homes and on our websites. … Continue reading Redesigning Your Website in 2020: Everything You Need to Know
Hanna Kline — May 8, 2020 AMP for email is, at this point, a trend. Will it become a standard practice? There are pros and cons. The latter, in particular, relate to the still-in-progress status of the technology and required skills for implementation. But there are potential benefits, too. This post walks through everything you … Continue reading AMP for Email: Everything You Need to Know
Kellie Wong — May 1, 2020 According to research completed by Global Workplace Analytics, there were five million people working from home at least 50 percent of the time in 2018. This represents an increase of 173 percent over the course of 13 years and it’s only growing at a more rapid rate. As organizations … Continue reading Remote Work: Everything You Need to Know
