By Bob Hutchins, Published October 28, 2014 “Lead generation” is the kind of term that makes marketers light up… … and everyone else’s eyes glaze over. If you have a passionate, talented sales and marketing person on your team, then you can probably disregard this post. They’ve likely got you covered. But, if you’re like … Continue reading 7 DIY Lead Generation Tools Every Business Should Use
By Megan Toohey, Published October 28, 2014 Cold calls are the bread and butter of successful sales development reps. But what about the times you call and don’t get an answer? Leaving a message is a hard starting point to a demo or qualified appointment. Instead of being dejected when you don’t get an answer, … Continue reading 5 Voicemail Tips Every Sales Development Rep Should Be Using
If you have been looking for marketing ideas, you probably already know about content marketing. It is definitely one of the most effective ways to draw in new customers to your business. It can be combined with pay per click and may even be able to be provided by the company that provides your website maintenance. … Continue reading Content Marketing Statistics Every Small Business Should Know
If you hadn’t noticed, all of those quizzes showing up in your Facebook feed are very similar. There is a formula from which great social media quizzes arise, and nearly every single hit quiz follows the same pattern. I’m here to point out some of the main pieces that are present in every viral quiz. … Continue reading 3 Secrets Of Every Viral Online Quiz
Traditional marketing is not dead! People watch television (although commercials seem to be dominated by cell phone service providers, automobile manufacturers and insurance companies). People still listen to the radio and read magazines. Some see the ads in the few newspapers still in print. Direct mail and brochures are successful for some companies. However, more … Continue reading The 4 Digital Marketing Tools Every Business Needs
I was at a meeting this week with a new client who had a sixth sense that something was not right in “Internetmarketingville.” The problem wasn’t that they were not being found on the internet, it was that they were not in control of their own destiny because they were NOT paying attention to what … Continue reading The 7 Internet Marketing Tools Every Small Business Needs
As part of my 12 Guiding Principles, this sales success strategy has helped me stay focused on continuous improvement without getting overwhelmed. I took this from the book, Raving Fans, by Ken Blanchard. The book is focused on creating raving fan customers by going above and beyond the basics. There are three core areas: 1. Decide what you want … Continue reading Sales Success: How to Get 1% Better Every Day
You think you have the perfect landing page, complete with compelling content, a motivational call to action and graphics that drive the point home. Yet it isn’t converting and you aren’t sure why. There are hundreds of reasons why landing pages don’t convert. Fortunately, testing can often reveal these problems so you can make adjustments. … Continue reading A/B Testing: The Way to Get Landing Pages Right Every Time
There was a time when you could get traffic to a page and make money out of it. As more websites mushroomed and as it became more competitive to attract the attention of the forever-hassled online information seeker, that traffic started to wane. Today, you might still manage to get traffic but there are … Continue reading Conversion Optimization Steps Every Marketer Needs to Take in 2014
