How do you choose the right attribution modeling vendor? Columnist Alison Lohse offers six questions to help you attain transparency and navigate the tricky waters of attribution. Alison Lohse on December 22, 2016 Full disclosure: I am not a data scientist, yet below I’ll talk about modeling for marketing measurement. Disclosures are tricky. Facebook … Continue reading 6 questions to help you evaluate an attribution modeling vendor
Brent Holland — November 23, 2016 — November 23, 2016 It would make little sense for an organization to develop a succession management program without a defined plan for evaluating its effectiveness. But how can organizations evaluate their succession management program? The five guidelines below provide organizations with a proven method to determine whether or … Continue reading 5 Ways to Evaluate the Effectiveness of a Succession Strategy [Case Study]
by Matthew Cameron July 31, 2016July 31, 2016 We’ve all been there. You’re searching for a software product to enhance your marketing organization, and the first thing you investigate is whether the solution integrates with key components of your existing technology stack. This makes sense. No one wants to deal with the consequences of implementing … Continue reading How To Evaluate Software Integrations: 3 Important Considerations
by Harry Rollason June 21, 2016June 21, 2016 As we all know, we are living in a digital world. A defining characteristic of this digital transformation is the technology we are seeing everywhere, most obviously, in the social realm. Even if we are not immersed in the technology industry, we can’t ignore how social media … Continue reading Social Media Risk Management: How to Evaluate your Liability Before it’s Too Late
by Jane Felice April 27, 2016April 27, 2016 This is the first in a series of posts on transparency. In today’s post, we lay out the many ways transparency is elusive in digital marketing today. We also include some best practices for stamping out the fuzziness prevalent in the programmatic landscape. Most marketers will admit … Continue reading How to Evaluate Programmatic Buying Transparency – Types and Tips
by Jaime Nacach December 19, 2015 Follow @bloominariDecember 19, 2015 I recently met a friend of mine, whom I had not seen in years. So much so, that he did not know I had founded an online marketing agency. He had married his college sweetheart and moved to the East Coast. As we were catching … Continue reading How to Evaluate Online Marketing Proposals
Rebekah RichardsMay 13, 2015 What are predictive analytics? What can they do for your marketing department and when should you consider a predictive analytics software solution? We excerpted this article from the highlights of an interview with Mick Hollison. During the interview, Trent and Mick discussed predictive analytics and how it works in marketing. Are … Continue reading How To Evaluate Lead Quality With Predictive Analytics
Ryan ShieldsMarch 7, 2015 I am often asked by partners, employees, prospects and customers to provide insight on the ecommerce landscape and what trends I see shaping the industry. One of the current “hot topics” is the question of whether successful online merchants should opt for a licensed or SaaS-based solution for their ecommerce platform. … Continue reading How to Evaluate Your Ecommerce Needs: A Breakdown of Benefits for Licensed and SaaS Solutions
Katey FerenziJanuary 28, 2015 There are many things to consider when discussing the market potential for your product or service including the ability for the product, and thus the business, to produce profit and ultimately scale. There are formal research tools out there that are designed to get at the issue of viability, with familiar … Continue reading Small Business Boot Camp: 9 Essential Tips to Evaluate Product Market Viability
Jon Whitbeck December 15, 2014 Your Website Design Must Make the Right Impression You’ve got a website. Of course you do. You’ve had one since … forever … since it was a thing to have a website. You’re no dummy. You knew what your customers wanted and you gave it to them. But what … Continue reading 5 Ways to Evaluate Your Website’s Design Quality
