Tim MatthewsSeptember 17, 2015 Leads are the lifeblood of a startup. One common mistake made by startup marketing teams is ignoring leads that are not ready to pass to sales. These leads need to be nurtured – helped along – until they are ready. If you ignore them, you have wasted the money you spent … Continue reading Startup Essentials #8: Lead Nurturing And Progressive Profiling
Tim MatthewsSeptember 14, 2015 Every startup needs a website. I’m stating the obvious. So I’ll restate. Every successful startup needs a great website that meets its business goals: awareness, reach, virality, conversion. Building (or rebuilding) the right one takes a lot of effort. Here are some pointers on how you should conceive and plan your … Continue reading Startup Marketing Essentials: #7 How To Build A Great Website
Tim MatthewsAugust 27, 2015 How many leads do you need, exactly? Don’t know? It all starts with the funnel model. If you are in a startup and your product is ready to sell, you need to model your sales process to understand how much to invest in your sales team and marketing budget. The model … Continue reading Startup Marketing Essentials: #5 How To Build A Funnel Model
Tim MatthewsAugust 19, 2015 Many presentations are, well, not good. If you want to stand out among the other startups and gain more press attention, buzz, investor dollars, and early customers, good presentations can help a lot. And I’m not impressed by war stories about busy execs to create their slides ‘in the cab from … Continue reading Startup Marketing Essentials: #4 How To Create A Killer Presentation
Tanner HackneyJuly 31, 2015 There are several terms unique to the world of PPC, and they can often be confusing. It’s easy to forget the difference between CTR and CTA. And what’s the difference between geotargeting and retargeting? Learn all that and more in this comprehensive PPC article and infographic. Keywords Keywords determine when your … Continue reading Study up on the Essentials of PPC [Infographic]
Kevin BloomJuly 6, 2015 With all of the different marketing software options, it’s easy to get overwhelmed about what your firm really needs to add to enhance its marketing toolkit. While you want to make sure the software you purchase is enough to suit your needs, you also don’t want to spend unnecessary funds on … Continue reading Marketing Toolkit Essentials: CRM and Email Marketing Software
Nora LearyJuly 3, 2015 SEO best practices are constantly changing, so brands must keep up if they want to stay on top of search engine rankings. SEO has become a key tool in brand promotion, and effective tactics tend to change as Google shifts their algorithm. To stay on top of SEO trends in the … Continue reading SEO Essentials for the Rest of 2015
BusinessVibesMarch 27, 2015 One of the best ways to gain visibility in the marketplace is to hold your own workshop. Many businesses have tinkered with the idea for a while, but few jump on it. It’s too bad. Holding your own workshop can help you do amazing things, like: · Gain instant credibility · Build … Continue reading Planning and Promoting: 6 Essentials for Holding a Business Workshop
Lisa FurgisonMarch 4, 2015 When you create an email for your business you want to get results, and we want you to help ensure that success. Use this handy 14-point email marketing checklist to cover your bases before you hit send. 1. Check the ‘from’ label Most often, you want your email to come from … Continue reading 14 Email Essentials To Ensure Success
Shannon SyskoFebruary 24, 2015 There’s more to advertising than just ads. In any online marketing campaign, there are extra elements that support the ads. One of these is the landing page. Landing pages are separate pages from your homepage, that guide visitors to a destination. The destination depends on what type of landing page you … Continue reading 4 Essentials For The Best PPC Landing Page
