Jeanette Russell — April 21, 2017 Follow @jnetrussell— April 21, 2017 Social media influencers aren’t elusive. They’re everywhere, especially in your email list. There’s a good chance you have hundreds, if not thousands, who would gladly share your campaign message with their social networks if you did one thing—asked them (and not in a wimpy … Continue reading Engage Social Media Influencers to Extend Your Reach & Drive Action
Sam Kahn — April 10, 2017 — April 10, 2017 Consumers are shopping across numerous channels, including digital, mobile and physical locations. With the ever-increasing focus on omnichannel strategies to stay competitive, retailers must continually keep up with the changing online landscape to maintain their competitive edge. Although fierce competition won’t get any easier, plenty … Continue reading 5 Strategies to Engage and Convert Today’s Omnichannel Shopper
Virginia Franco — April 10, 2017 Follow @VAFrancoResumes— April 10, 2017 Last Fall, LinkedIn rolled out 3 tools to help users make informed decisions during a job search, and to help draw recruiter attention to their profiles, and to help them acquire critical skills. LinkedIn’s New Year roll out of a new User Interface shortly … Continue reading These 3 Underutilized LinkedIn Tools May Help You Engage in a Sharper, Smarter Job Search
Jill Phillips — March 28, 2017 — March 28, 2017 Today, content marketing is critical to your company’s success, and utilizing social media is currently one of the best marketing strategies out there. Nearly everyone constantly carries a smartphone with them, and almost all of those people use Facebook. Why not utilize that fact to … Continue reading 5 Kinds of Facebook Content that Will Engage Your Customers
Annie Qureshi — March 24, 2017 Follow @annierqureshi— March 24, 2017 In today’s ever-evolving market of content and user engagement, there are always new tricks and tools emerging to equip your business with interactive ways to reach your audience and convert them to customers. However, finding a strategy that works for your company can be … Continue reading The 3 Best Email Marketing Platforms to Engage Your Audience
Kristen Dunleavy — February 28, 2017 Follow @KristenWritesIt— February 28, 2017 We recently took a look at triggered emails – reactive messages prompted by a customer interaction. These types of emails include welcome messages, personal (e.g., birthday and anniversary) greetings and the subject of this post, transactional emails. What’s the difference between marketing emails and … Continue reading How to Engage Your Customers with Transactional Emails
Ryan Scott — January 20, 2017 Follow @causecast— January 20, 2017 The Millennial generation presents a fascinating paradox. They’re motivated by purpose-filled work, even though money is a huge concern. Thirty-six percent depend on financial support from family and 7 in 10 young workers don’t have enough saved to cover two months of living expenses, … Continue reading 5 Ways to Engage Millennial Employees Through Cause
The new service can be used to find and target audiences, boost a brand’s image or improve content marketing. Barry Levine on January 20, 2017 Graphic from DataSift As a huge network of professionals, LinkedIn provides 80 percent of all social media leads for B2B marketers. To help reach these audiences, data intelligence firm … Continue reading DataSift offers first analysis at scale of how LinkedIn’s members engage with content
Alexa Lemzy — January 14, 2017 — January 14, 2017 More than half of all American adults (68%) own smartphones. And do you know what the most popular smartphone feature is? Texting. A staggering 97% of smartphone owners use their phone to text versus 75% who check social networks and 47% who play games. Many … Continue reading 6 Ways To Use SMS To Engage Your Customers
Carol Stephen — January 5, 2017 Follow @Carol_Stephen— January 5, 2017 How to Engage on Social Media: LinkedIn Why LinkedIn? A quarter of online adults use LinkedIn, a proportion that is unchanged from the 28% of online adults who did so in September 2014, according to the Pew Research Center. With over 3 million using … Continue reading How to Engage on Social Media: LinkedIn
