Carol Stephen — January 5, 2017 Follow @Carol_Stephen— January 5, 2017 How to Engage on Social Media: LinkedIn Why LinkedIn? A quarter of online adults use LinkedIn, a proportion that is unchanged from the 28% of online adults who did so in September 2014, according to the Pew Research Center. With over 3 million using … Continue reading How to Engage on Social Media: LinkedIn
Carol Stephen — December 29, 2016 Follow @Carol_Stephen— December 29, 2016 How to Engage on Social Media: Facebook Why Facebook? Love it or hate it, Facebook is big and impossible to ignore. It’s not the elephant or the room, it’s the elephant AND the room! At over one billion users, Facebook is the most popular … Continue reading How to Engage on Social Media: Facebook
Carol Stephen — December 22, 2016 Follow @Carol_Stephen— December 22, 2016 How to Engage on Social Media: Instagram Photo by zoonabar Instagram is Serious Business Some people think that Instagram is all pretty pictures–which it is–partly. But Instagram is also a serious business, with 28% of adult Internet users on board. People mostly use Instagram … Continue reading How to Engage on Social Media: Instagram
Carol Stephen — December 14, 2016 Follow @Carol_Stephen— December 14, 2016 How to engage on social media: Twitter There is a bias in the business world against Twitter that I don’t comprehend. To me it is the friendliest and easiest place to engage in of all the platforms. Of course, that’s once you understand a … Continue reading How to Engage on Social Media: Twitter
Roee Ganot — November 28, 2016 Follow @RoeeGanot— November 28, 2016 User engagement is essential to your marketing success. Without it, you’re just yelling into a wind tunnel. People need to care about what you’re saying, and they need to feel like they are part of the conversation. When they do, they will enthusiastically spread … Continue reading How to Engage Users on Your Blog
by Tukan Das Follow @tdasOctober 18, 2016 B2B buyers are facing an increasingly complex world of vendors, content, reputations, advertisement and sales pitches when they need to make a purchase decision – and their actions are becoming increasingly complex to match. By reaching a buyer in the middle of his or her decision-making process, you … Continue reading How To Engage B2B Buyers During Their Decision-Making Process
By Brett Relander September 19th, 2016 Social media services have given journalists new tools to discover hard-to-find sources and identify hot topics. In many ways, this allows for quicker bottom-up reporting, tied less to cyclical events or the agendas of established industry players. Likely, it gives the opportunity to interact directly with the oft-hidden people … Continue reading How To Use Social Media To Source Articles & Engage Readers
Columnist Christi Olson describes the changing face of search engine results pages and how new technology and functionality is benefiting both searchers and advertisers. Christi Olson on September 15, 2016 Hold on tight! Search is continuing to evolve, from queries typed into a search box on a desktop to a conversational experience using more … Continue reading Search takes to the cloud as users engage with new actions
by VerticalResponse Follow @VR4SmallBizSeptember 8, 2016 It’s a no-brainer — if your email subscribers don’t feel that the content you’re sending them is relevant, they aren’t going to engage with your messages. This is why list segmentation is so important. By breaking up your contact list into groups and sending targeted emails to specific subscribers, … Continue reading Create Birthday Emails That Engage Your Subscribers
by Tukan Das Follow @tdasAugust 28, 2016 No prospect is a one-channel individual. That is, they are not only using email, or Twitter, or LinkedIn, or the phone… chances are, they use all of those, and more, in their day-to-day lives. Prospects are multi-dimensional in their choice of channel and platform, jumping from a phone … Continue reading How to Combine Email, Phone, Social and Personal Connections to Engage Your Prospects
