The Secrets of a Successful Email

October 21, 2015

The Secrets Of A Successful EmailJob searching is a rather complex process with a lot of nuances that should be taken into consideration. One of them is how formal your email should be. In case it is too stiff or too informal, it may affect badly on your candidacy and decrease your chances of getting a desirable position. Think carefully what you are writing about. Here is an example of the possible email, which you can use, just changing some content.

How to start

This is the hardest part of the job. Everyone knows how important the first impression is. Think about the type of the company you are applying to and define the level of formality that you should use. Everything depends on the fact whether it is a prestigious law company or a hot tech firm. The approach in every case is different, mind this.

Do your homework

It is a good idea to visit the site of the company to get the understanding of the company and its specificity. Look at the language used on the site, on the blog or in a social profile. Depending on this, use the appropriate language in your email. If everything is presented in a relaxed and friendly manner, do the same or vice versa.


In the majority of big organization, formal way of communication is applied. Therefore, the bigger is the company, the more formal it speaks. Although, there are some firms now that prefer more informal way of communication.

Be careful

If you are not sure who will read your email, it is better to use more formal language.


After receiving a response from the employer, it will be easier to proceed corresponding. Look at the response and pay attention whether they address you with your first name. If it is so, do the same. Did they send you a personal email? Follow their example. The ending of the letter is very formal. You should write in the same way.

What to write to corporate organizations:

  • Start your letter with “Dear”.
  • Write Sir or Madam if you do not know the person’s full name.
  • Use formal style omitting contractions and colloquial words.
  • Put “Best wishes”, “Yours sincerely” or “Warm regards” at the end of your letter.

What to write to startups

  • Begin the letter with “Hi” or “Hello”.
  • Address the person with the first name.
  • Be attentive to grammar and spelling, but the tone of your writing can be relaxed.
  • Complete the letter with “Thanks” or “Best”.

Important! It does not matter who you are writing to, but you must be brief and speak to the point. The recipient will not waste time trying to find some important information among a great number of extra details.

Let’s hope that our tips have prompted you the way your email should be done and you will use them successfully in your job hunting.

One more important thing that should be mentioned is that these rules are acceptable to English speaking companies. Different countries have their own conventions. For instance, applying to a German company, you should always be formal.

Digital & Social Articles on Business 2 Community


Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.