Joe Phelan — April 5, 2018 — April 5, 2018 Change can be frightening. There’s no denying it. At one time or another, we have all been guilty of sticking with what we know, rather than throwing caution to the wind. It is, after all, far more difficult to take a leap into the unknown … Continue reading How to Embrace Change in Your Organization
Tag Archives: Embrace
The Key to Gaining a Competitive Advantage? Embrace Change.
Greg Walder — February 19, 2018 — February 19, 2018 It’s no secret that being quick to adopt new technology is critical for standing out in today’s competitive market. In a world where new technology is constantly emerging, the teams who will gain a competitive advantage are the ones who are constantly open to change … Continue reading The Key to Gaining a Competitive Advantage? Embrace Change.
Social Networks that Embrace Creators Are Winning, and Why Blogs Aren’t Going Anywhere
Francesca Cruz — February 15, 2018 — February 15, 2018 Over a year ago, TapInfluence partnered with Altimeter group to publish the results of an industry-leading influencer survey. In that time, influencer marketing has grown rapidly to become a multi-billion dollar digital channel. It’s important for marketing agencies, influencer networks and platforms like TapInfluence to … Continue reading Social Networks that Embrace Creators Are Winning, and Why Blogs Aren’t Going Anywhere
Why CEOs Must Embrace Social Media In 2018
Warren Knight — February 5, 2018 Follow @warrenknight — February 5, 2018 Did you know that only 57.6% of businesses use Social Media? What is even more surprising is that 30% of consumers want to support brands online but cannot do so, if a business is not embracing social media. When I work with business … Continue reading Why CEOs Must Embrace Social Media In 2018
Embrace a product manager mindset to improve 2018 SEO KPIs
How can you improve your performance in the new year? Columnist Adam Dorfman recommends thinking more like a product manager, focusing on activities that provide measurable impact to your company’s most important goals. Adam Dorfman on December 27, 2017 For the first half of my 20-year career, I focused primarily on technical, enterprise SEO … Continue reading Embrace a product manager mindset to improve 2018 SEO KPIs
Eager to embrace live video? Inspiration and tips on how to get started
How can you go live with confidence? Columnist Jordan Kasteler discusses the strategy and tools you’ll need to make sure you don’t look like an amateur. Jordan Kasteler on November 7, 2017 Content shock. You’ve likely heard that expression. It’s descriptive of what the world is feeling these days with the incredible amounts of … Continue reading Eager to embrace live video? Inspiration and tips on how to get started
Do You Embrace Change?
Personal Branding Blog — October 26, 2017 — October 26, 2017 Monsterkoi / Pixabay It was astonishing to learn that a previously successful speaker could not easily transition to the newer way of doing business. Ironically, the newer way includes being social online, and we all know that is no longer new. You can guess … Continue reading Do You Embrace Change?
Why it pays to skip the form (and embrace chat)
Don’t force your audience to leap over hurdles to get the content they want. Columnist Andrea Lehr discusses the downsides of gated content and explains how chatbots can help. Andrea Lehr on October 11, 2017 Most of us know that first impressions are important, and although we don’t like to think that we … Continue reading Why it pays to skip the form (and embrace chat)
How Smart Companies Embrace Brand Authenticity to Improve Customer Relationships
KC Claveria — August 11, 2017 Follow @kcclaveria — August 11, 2017 Most of us can detect phony people when we meet them, so we aren’t able to truly connect with them. It’s true with brands as well. Research conducted by The Drum in collaboration with Opinium shows that 78 percent of consumers feel brands … Continue reading How Smart Companies Embrace Brand Authenticity to Improve Customer Relationships
Why Marketers Should Embrace Cross-Device Marketing Strategy [Infographic]
Stacey Rudolph — June 23, 2017 — June 23, 2017 Unlike in the past when consumers used to browse the internet from the PC only, these days the average consumers switches from device to device on a daily basis. This is what is known as cross-device consumption. According to Marketing Land, the typical consumer now … Continue reading Why Marketers Should Embrace Cross-Device Marketing Strategy [Infographic]
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