Kylie Jane WakefieldFebruary 4, 2015 Holidays are always great time to jumpstart your email marketing efforts. There are special occasions throughout the year when you can show customers that you value them while promoting your product or service at the same time. What better time than Valentine’s Day? According to the National Retail Federation, the … Continue reading 14 Sweet Valentine’s Day Email Subject Lines And 3 Ways To Spice Up Your Emails
Renee ShupeFebruary 4, 2015 Success! You’ve written and email and your subscriber has opened it. In most cases the most difficult part is to get people to simply open your email. However, once they have your message open it’s also important to make sure they read enough of it to follow through on your call … Continue reading How to Get Your Subscribers to Read Your Emails
Alex StrikeJanuary 30, 2015 Emailing is perhaps the most effective way to communicate in the workplace. It certainly is the quickest and easiest. However, emailing will only be successful if you treat it as a proper form of business communication. Let’s take a moment to consider what will (and won’t) produce results when sending an … Continue reading How to Write Better Emails and Make Them Work for You
Two-thirds of email being read (or not) on smartphones and tablets. Greg Sterling on January 28, 2015 According to the latest US Consumer Device Preference Report from MovableInk, mobile email opens surged to an all-time high in Q4. The report says that 66 percent of all email in the US is now opened/read on smartphones … Continue reading Majority Of Emails Opened On Apple Devices, Android Users Pay More Attention
Sabel HarrisJanuary 27, 2015 Although I’m a marketer, I fall victim to clickbait all the time. And I’m most likely to click on emails with engaging subject lines that just entice me to click. Granted, we could get into the argument on why clickbait is terrible and can mislead readers if they content behind the … Continue reading The 20 Subject Lines That Will Get Your Emails Opened
Dave OrecchioJanuary 22, 2015 The amount of email that is sent daily is staggering! A staggering volume of business email is generated every day. According to the “Email Statistics Report, 2014-2018” published by The Radicati Group, Inc. this past April, over 108.7 billion emails are currently sent and received on a daily basis by business … Continue reading The Secret to Sending Effective Emails That Won’t Be Ignored
Jimmy DalyJanuary 21, 2015 “Having a poor onboarding experience for your customers can pretty much kill your growth … if not your business.” That’s our friend Lincoln Murphy talking about the importance of onboarding. It’s that important. Onboarding pairs nicely with behavioral email since it’s easy to control what messages users receive and when. All … Continue reading 4 Data-Driven SaaS Onboarding Emails You Should Be Sending
Jimmy DalyJanuary 1, 2015 If you’re sending bulk email, there are only a few ways to increase conversions. You could work on your subject lines, spruce up your copy, segment your list, redesign the emails or improve your call to action. Those are all recommended ways to optimize the email marketing process. But instead of … Continue reading How To Send Behavioral Emails That Will Boost Your Conversions
Lisa Furgison December 23, 2014 Email marketing isn’t just a successful marketing tool for retailers and service-based businesses, it can yield impressive results for non-profits too. A study from M+R Benchmarks, an organization that tracks online fundraising and advocacy for non-profits, shows 35% of online donations are connected to email marketing. To maximize your … Continue reading 5 Tips To Improve Your Non-Profit Emails
Annie Zelm November 28, 2014 There are 1,648 messages piling up in my personal email inbox since the last time I checked. Which was…when? Two weeks ago? Okay, judging by the lingering Halloween-themed offers, it’s been almost a month. The reason I’m so terrible at remembering to check it is because that’s usually all … Continue reading 4 Secrets To Successful Holiday Emails
