Benjamin Byrd November 27, 2014 Not in a position to get email automation up and running in time for the holiday selling window? A healthy shot of ‘manual’ email marketing will still do the trick. We’ve put together a list of must-send emails complete with inspiring examples. Follow this guide to save your marketing … Continue reading 5 Holiday Marketing Emails You Must Send This Year
Jimmy Daly November 22, 2014 I’ve got a fever and the only prescription is more Product Hunt. If you aren’t familiar with Ryan Hoover’s addictive product discovery site, it’s time you check it out. Here’s how it works: Select users submit products like apps, books and startups The community votes and comments on them Each … Continue reading Why Product Hunt’s Emails Are So Addictive
Columnist Andrew King explores some of the most innovatively designed brand emails of 2014. Andrew King on November 19, 2014 I recently participated on a panel of email designers, hackers and entrepreneurs that discussed the many difficulties that email designers face with poor CSS support in various email clients and what developers could do … Continue reading 5 Emails Pushing The Boundaries Of HTML & CSS
By Rachel Chapdelaine, Published November 14, 2014 5 Tips For Designing Holiday Emails That Convert The holidays are just around the corner, and every marketer knows what that means. It’s officially email marketing season. Consumer spending on Black Friday alone exceeds 10 million dollars, and nearly half of consumers say holiday deals and savings drive their … Continue reading Planning To Send Holiday Emails? Read These Tips First!
By Lisa Furgison, Published November 8, 2014 Getting new email contacts is exciting. That list of new names you’ve grown has a lot of promise in it, that is, if you make the right moves. New contacts can turn into loyal subscribers or frequent customers down the road. To make that a reality, you want to send … Continue reading 4 Essential Emails You Should Send To Engage New Contacts
By Kim Stiglitz, Published November 4, 2014 I recently celebrated my birthday, and as an email and content marketer, I couldn’t wait to see what kind of birthday emails I’d receive from the various email lists I subscribe to. This year, I got a dozen different birthday emails from retailers, airlines, restaurants and even my … Continue reading Effective Birthday Emails That Light Up Our Inboxes
By Angela Vuona, Published October 30, 2014 Should you nurture your email subscribers with monthly newsletters or digests? Are dedicated emails about a new whitepaper coming available or upcoming tradeshow a better use of time for optimizing your sales and marketing funnel? Both are valid questions to consider as a marketer, and once you have … Continue reading How to Write Emails that Make Your Marketing Team Shine
By Rosalyn Lemieux, Published October 23, 2014 Customers are constantly bombarded with email marketing messages. Think about how many you get. You’re a customer too, after all. How many do you open? How many cause you to hit unsubscribe or delete on a weekly basis? Probably a fair few. We all do. Otherwise our inboxes … Continue reading Why Customers Ignore Marketing Emails
by Loren McDonald Oct 16, 2014 Many B2B emails I receive begin with “Dear Loren.” This beginning promises that the rest of the email will have content highly personalized to my company demographics (firmagraphics) and business needs, based on my behavior and engagement with marketing content. Not. Almost none deliver on that tactic. Similarly, … Continue reading Make Your B2B Emails More H2H (Human to Human)
By Amy Neeley, Published October 16, 2014 Email marketing is a great way to nurture your leads and stay in contact with your current customers. For local businesses gearing up for the busy holiday season, it’s hard to stay on top of all the demands on your time. But email marketing doesn’t have to be … Continue reading Holiday Email Marketing Made Easy: 9 Emails You Can Use
