Jason HubbardMarch 20, 2015 Email remains the number one communication method. 87 billion emails are drafted daily around the world. Ninety-four percent of Americans regularly use email. More than half of us check our inboxes first thing in the morning. Email is one of the most effective sales communication strategies. Even more effective are personal … Continue reading 5 Tips To Create Effective Personalized Sales Emails
VerticalResponseMarch 16, 2015 When sending emails to your current and potential customers, it’s important to remember that not every point of contact should be a push to sell your products or services. Building business relationships starts with building trust from the very first email. So, how do you build trust? By respecting your readers’ time, … Continue reading Build Customer Trust by Sending These 6 Emails
New tools allow you to gather a vast array of data about your email recipients, but are you really using it to the fullest? Columnist Andrew King shares some ideas for how to do just that! Andrew King on March 12, 2015 Over the last few years, we’ve seen a number of specialist email analytics … Continue reading Enhance Your Emails With Advanced Analytics Data
Kelly MeeneghanMarch 11, 2015 Contrary to many beliefs, email continues to prove to be one of the most effective marketing methods today. Consumers turn to these branded messages regularly to see what is new and exciting from their favorite companies. However, businesses often find it a challenge to cut through the cluttered inbox and ensure … Continue reading Promotional Emails – Are You Doing It Right?
Graham JonesMarch 7, 2015 One of the benefits of email is that it is 24/7. You can send out a message to your team knowing that many of them will get it immediately and that everyone else will see it within hours. Gone are the days of having to print something and send it via … Continue reading Emails After Work Make For An Unhappy Workforce
Columnist Tom Sather analyzed the first emails 100 retailers sent to new subscribers. He shares the results here. Tom Sather on March 4, 2015 Sending welcome emails to new subscribers is considered a best practice among most email marketers today. At the very least, it helps confirm permission with the subscriber, sets expectations and provides … Continue reading How Welcome Emails Help Predict Future Subscriber Engagement & Value
Adam BaetuFebruary 24, 2015 Discovering that your marketing emails have been languishing in customer’s spam folders can be incredibly frustrating, and it can also be bad for your brand’s reputation. But why does it happen, even when customers have subscribed to your email list? Just as importantly, how can you ensure your emails avoid spam … Continue reading Why Are My Emails Going to Spam?
Catherine BrockFebruary 20, 2015 Your marketing email has tons of competition in your customer’s inbox — but it’s still a high-converting channel when you put together a strong message that’s easy for customers to understand. Use these four tips to add clarity to your message and improve the performance of your emails. Use the Preheader … Continue reading 4 Easy Tips for More Effective Emails
Gyles SewardFebruary 15, 2015 Email reaches a whopping 2.9 billion people, which is why sending email is an important part of your online marketing strategy. However, you want to make sure that when you are sending them, they are getting opened, read and not just redirected to the recycle bin. We all have to cope … Continue reading Write Emails That Get Opened
Lisa FurgisonFebruary 15, 2015 When it comes to email marketing, many small business owners rely on only a few emails to try to accomplish goals. While newsletters, event emails, and offers are your email bread and butter, it’s important to have a variety of email types in the mix. To keep you from getting in … Continue reading 3 Emails You Should Be Sending But Aren’t
