Kevin George — April 23, 2018 Follow @imkevin_monk — April 23, 2018 As an email marketer, it’s your job to recognize and pay attention to the needs of your subscribers. When someone signs up for your email list, it’s because they expect to get something worthwhile in return from you. To succeed in email marketing, … Continue reading How to Make Your Emails More Relevant and Effective
You may associate behaviorally triggered emails with e-commerce, but contributor Jose Cebrian explains scenarios that work for financial services, B2B, healthcare, travel and entertainment. Jose Cebrian on April 12, 2018 In the world of marketing, there are three main types of campaigns. The most common is the planned marketing campaign: A company decides … Continue reading Behavioral triggered emails: Not just for e-commerce anymore
Ronald Dod — April 4, 2018 Follow @Visiture_Search — April 4, 2018 Often overlooked, email marketing can be a game-changer if used correctly. Surveys indicate that it can drive up to four times higher ROI than other channels like social media. Part of the reason why this platform is so effective is that potential customers … Continue reading A Step-by-Step Guide to Creating Engaging Emails for Your eCommerce Brand
The new protocol, built on the DMARC anti-spoofing email standard, could mean zillions of free brand impressions and a boost in email trust. Barry Levine on March 30, 2018 If you get an email from Amazon, how do you know it’s actually from the ecommerce giant? You could look for the “@amazon.com” domain. And … Continue reading BIMI launches to add trusted logos to emails
Contributor Len Shneyder settles the question once and for all. Len Shneyder on March 22, 2018 at 12:10 pm To my surprise, the choice between using or not using HTML for B2B emails still seems to be a source of serious debate among marketers. From time to time, I’ll get asked about my thoughts on … Continue reading B2B emails: To HTML or not to HTML?
Ben Duchesney — March 14, 2018 — March 14, 2018 Think of your favorite customer. With every visit your knowledge of this customer grows and grows. The first time they shopped at your business you discovered what products they like; the next time it was the name of their dog. Now, you know what they … Continue reading How to Personalize Emails Based On What You Know
Kristen Dunleavy — March 12, 2018 Follow @KristenWritesIt — March 12, 2018 There’s no doubt about it: these days, your messages are most likely going to be opened on a mobile device. The trend has been heading in that direction for quite a while, and it was confirmed in a study conducted by Return Path … Continue reading 8 Tips for Optimizing Your Mobile Emails
Amanda Clark — March 8, 2018 Follow @GrammarChicInc — March 8, 2018 Pixabay Email marketing is growing in its popularity and in its prevalence—but that doesn’t necessarily mean that marketers know what they’re doing. It’s as possible as ever to sink a lot of money into an email marketing campaign and get nothing out of … Continue reading Nobody’s Opening Your Marketing Emails. Here’s Why.
VerticalResponse — February 24, 2018 Follow @VR4SmallBiz — February 24, 2018 As a retailer, your job isn’t done when the sale is complete. While it’s only natural to want to focus on attracting new customers, long-term success depends on customer retention. To attract repeat business, you have to view each new purchase as the beginning … Continue reading 4 Follow-Up Emails Retailers Should Be Sending
Stephanie Wharton — February 13, 2018 — February 13, 2018 What do you do when a customer seems to fall out of love with your products or services? An account that was once flourishing with activity now sits inactive. Is it possible to re-engage that person and convert them back into a loyal customer? If … Continue reading 3 Creative Emails That Will Make Your Customers Fall in Love with You Again
