By Lior Levin May 11th, 2016 In August 2015 Google was awarded a patent that would enable it to take metrics from its email services, most prominently Gmail, and use information gathered from its spam filters to improve its web search results. The idea in the patent is fairly straightforward. Google, through Gmail, already scans incoming … Continue reading Can Email Marketing Impact Organic Rankings
by Kevin Ho May 10, 2016May 10, 2016 You’ve heard it before, an email list is the key to making sales online. Internet marketer Jeff Walker famously said that he “didn’t have a retirement plan, he had an email list,” alluding to how lucrative and reliable a good quality email list can be. But what … Continue reading How to Leverage the Power of Your Email List to Get More Leads
by Jessica Lunk May 9, 2016 Follow @jessicalunkMay 9, 2016 If you aren’t already leveraging video marketing in your emails, you’re behind the marketing curve. In a 2013 ReelSEO study, 93 percent of respondents said they were incorporating video in their marketing campaigns — and 60 percent claimed to use videos specifically for email marketing. … Continue reading How to Use Email to Leverage the Promise of Video Marketing
by Ross Sibbald May 9, 2016May 9, 2016 A couple of weeks ago, I presented on the “Power of Email in Loyalty” at the Mobile Loyalty Summit. I was subsequently asked to present the same topic to a class of Master’s degree students. Having been a lecturer for many years, being back at a university … Continue reading The Power of Email in Loyalty
by Miranda Paquet May 8, 2016May 8, 2016 You have an email sign-up sheet at your store. Maybe even an online sign-up form up on your website. Is there anything more creative you can do to grow your list on email subscribers? Get your audience’s attention and stand out from your competition, using printed materials … Continue reading 5 Creative Ways to Use Printed Materials to Grow Your Email List
by Carrie Dagenhard May 6, 2016May 6, 2016 Oh, email. It’s one of the top things we professionals love to complain about—second only to traffic, unreliable Wi-Fi connections and the length of time it takes to disembark a plane. (Seriously, though. There’s got to be a more efficient system.) But as much as we bellyache … Continue reading 7 Reasons People Unsubscribe From Your Email Marketing
by Brendan Gardiner May 5, 2016May 5, 2016 Is Your Email List Really Clean? True email list hygiene looks at the quality of each email addresses in your database. This runs a lot deeper than some marketers realize. Let’s take a look the 3 basic levels of email address quality. Email List Hygiene Level 1: … Continue reading Email List Hygiene: 3 Levels of Email Address Quality
by Dan Forootan May 4, 2016May 4, 2016 To reach customers anywhere, agencies and marketers need to know how to effectively reach customers on the go or at their desks with responsive email design. Responsive templates ensure that clients’ emails display properly on all screen sizes, making them easy to view — and engage with—regardless … Continue reading 7 Ways to Build Business with Responsive Email Design
by Keely Bailey May 4, 2016May 4, 2016 Every day, I go through my email and delete email blast after email blast. With every email I send into trash without opening, I think, STAHP, STAHP, STAHP! Your leads are probably doing the same if you are taking the blast approach instead of a nurturing campaign. … Continue reading STAHP the Email Blasts! Why You Should Use Email Nurturing
by Mike Parry May 3, 2016May 3, 2016 I’ve avoided writing about marketing automation for a while now because, if I think about it too much, it is just “The Emperors New Clothes”. Don’t misinterpret that statement as me saying I don’t think it is a wonderful tool in the eMarketers arsenal or that you … Continue reading Email Marketing Automation or the Emperor’s New Clothes?
