by Justin Wilson May 22, 2016 Follow @Jus_WilsonMay 22, 2016 Despite all of the developments which alter the way that people execute their digital marketing, email marketing is still one of the most popular channels. It is low cost, most people understand how email works and its effectiveness is highly measurable. Note that measurable doesn’t … Continue reading How to Improve Your Email Open Rate
by Mary Lister May 20, 2016May 20, 2016 The first thing I do in the morning is check my email. I’m looking for urgent work alerts, general family news, but mostly I’m deleting the insane amount of promotion mailings that flood my inbox overnight. By the time I arrive at work, I have another batch … Continue reading Segmentation Strategies for Super-Targeted Email Marketing
by Alexa Lopresti May 20, 2016May 20, 2016 We’ve all been on the tail-end of an email marketing mistake. Perhaps you opened up an email to find it addressed to “First Name.” Or you read a cool offer, just to click on the link and it sends you somewhere completely unrelated. These mistakes can cost … Continue reading 5 Costly Email Marketing Mistakes to Avoid At All Costs
by Nicola Faulkner May 20, 2016May 20, 2016 Us marketers know that there are many ways to get in front of our target audience, but social media and email marketing are two channels that definitely work well together. The benefits of using social media and email marketing are that they are low cost, highly personal, … Continue reading How to Grow Your Email Subscribers via Social Media
by Wendy Lindars May 17, 2016 Follow @enx2marketingMay 17, 2016 Before the rise of social media, there were newsletters. If you wanted to inform your customers about the deals of the week or recent news items, chances are you created an email blast to send out. It was fun to design and gather information for … Continue reading Skimm This: Why Email Newsletters are Still Important to Your Business
by Daren Low May 16, 2016May 16, 2016 What’s the first thing you do when you get into the office? You check your emails, right? Despite being one of the oldest Internet creations, email is still the one tool we all use every single day. That’s what makes it the most powerful and effective way … Continue reading 6 Ways to Drive More Email Signups on Your Blog
by Shane Barker May 13, 2016 Follow @shane_barkerMay 13, 2016 Mailigen recently reported that email is considered the most effective digital marketing channel by 54% of marketers. The report also showed that 89% of marketers primarily use email marketing for lead generation. This data disproves those who claim that “email marketing is dead.” However, many … Continue reading 7 Terrible Email Marketing Mistakes You Should Avoid
by Delphine Moulu May 12, 2016 Follow @reelevantappMay 12, 2016 Even if email is the oldest marketing channel, it’s still the one generating the best ROI. It’s also consumers favorite channel to receive communications from brands they like. More than one out of two people think that 70% of emails received are not relevant though. … Continue reading Using Email Intelligence Within an Omni-Channel Strategy
by Dhariana Lozano May 11, 2016 Follow @DhariLoMay 11, 2016 Building up your email list is one of the smartest things you can do for your business. In seconds, hundreds, or even thousands of people can receive your messages and news in their inboxes. Social media can be a great tool for this specific task … Continue reading 7 Ways to Build Your Email List Using Social Media
by John W Hayes May 11, 2016 Follow @john_w_hayesMay 11, 2016 You know that great email marketing starts with a great subscriber list – but how many of you are willing to put in the work to ensure your list is worthy of your campaigns? There are no shortcuts to building the perfect list, and … Continue reading 7 Email Marketing List-Building Crimes That You May Be Guilty of Committing
