by Juste Semetaite May 1, 2016 Follow @JusteSemMay 1, 2016 Almost 50% of people who own smartphones check their emails as soon as they wake up. Just take a moment to ponder that figure. Yes, it’s massive. Although, just because I like to skim through my inbox first thing in the morning, doesn’t necessarily mean … Continue reading How Small Businesses Can Conquer the Big World of Email Marketing
by Alessandra Ceresa May 1, 2016 Follow @MissAleCristinaMay 1, 2016 No matter what people say, email marketing is still one of the most effective ways to reach and convert your leads and clients. Don’t believe me? Here are a few stats that will change your mind. – 74% of marketers say targeted personalization increases customer … Continue reading 5 Tips for Better Email Marketing
by Howard J. Sewell April 28, 2016 Follow @hjsewellApril 28, 2016 By now we’ve all heard the statistics that as much as two-thirds of all email is opened or read on mobile devices. But no problem – you’re using responsive design for all your email campaigns, so you’ve got that covered, right? Well, not so … Continue reading Moving Past Responsive Design to a Mobile-First Email Strategy
by Sarah Greesonbach April 28, 2016 Follow @awyeahsarahApril 28, 2016 Developing a digital marketing strategy can be a confusing undertaking. When you first start considering your options for reaching your customers, you see that there is a lot of data supporting different kinds of marketing efforts. Email is the best way to grow your brand, … Continue reading Which Is Better: SEO or Email?
by Adam Fout April 27, 2016 Follow @bluesteeletxApril 27, 2016 No matter what type of business you run, email marketing presents a unique opportunity—and you probably think you need a fantastic email newsletter design to get the most out of it. If you’ve gone about your list-building methods properly, you’ve got a list of interested … Continue reading Email Newsletter Design — Why You Need to Throw Out the Newsletter and Think About Your Audience
by Keith Reinhardt April 27, 2016 Follow @FreshAddressApril 27, 2016 You might think your email list is clean if your last email campaign didn’t generate any hard bounces.. Well, that’s a start. But a “clean” email list is more than one that has correctly formatted addresses, and “cleaning a list” involves much more than just … Continue reading Email List Hygiene: What Does Clean Really Mean?
by Kasey Luck April 26, 2016 Follow @BoldnZestyBlogApril 26, 2016 It seems like everyone is obsessed with growing email lists these days. And for a good reason: email is still the most effective marketing channel in terms of return on investment. You probably want to grow your list, too (if you’re smart). But how do … Continue reading 4 Ways to Grow Email List Without Being Annoying
by Miranda Paquet April 26, 2016April 26, 2016 Making sense of your email analytics can be tricky at first. How do you know which numbers to focus on? What do all those numbers really mean anyway? Is this really worth your time? To approach your email reports with confidence, you have to understand what information … Continue reading 6 Things You Can Learn from Your Email Analytics
by Louis Foong April 26, 2016 Follow @thealeagroupApril 26, 2016 Would you say that your company sends out more automated emails than personal ones? That’s not a bad thing – automated emails are a great low-cost, low-effort opportunity to impress your customers. Investing a little bit of time in polishing your automated email messages should … Continue reading 10 Ways Automated Email Can Wow Your Customers
by Jessica Bowers April 25, 2016April 25, 2016 Email marketing…it’s not just for lead nurturing anymore. As a marketer, I tend to think email automation is one of the best things since sliced bread or dresses with pockets. It can make our jobs as marketers so much easier, giving us time to work on other … Continue reading 23 Ways to Make Email Marketing Work for You
