by Tara Thomas May 29, 2016 Follow @tinytaratMay 29, 2016 Let’s face it. If you are a marketer in the online B2B or B2C world, chances are you need to do a lot of email outreach. What’s worse, a lot of this outreach is ‘cold’ – meaning the people who you are sending emails to … Continue reading How to Choose the Right Cold Email Outreach Tool
by Matt Ford May 28, 2016 Follow @121DirectMktgMay 28, 2016 Email marketing campaigns are essential elements of any marketing strategy, especially in lead generation. They communicate and build relationships with prospects, gather important data, and help boost marketing ROI. As important as these campaigns are for marketers and business leads, many miss the mark and … Continue reading Try These New Email Marketing Tips in Your Lead Generation
by Mike Parry May 28, 2016May 28, 2016 Messaging channels, both niche and mainstream will come and go and social networks, whilst making improvements with targeted advertising, are places most of us go to interact with friends. Email, on the other hand, is where our attention is more focused and a significant portion of our … Continue reading What Next For Email Marketing?
by Wilson Hung May 27, 2016May 27, 2016 You finally decide to invest the time and money into building an email list. Tons of articles explain the importance of email marketing for your business, but you continue to fail at achieving results. Instead you experience: Low open & click-through rates High unsubscribe rates And worse, … Continue reading 8 Email Segmentation Examples That Can Boost Conversions
by Nashaat Quadri May 27, 2016May 27, 2016 Email marketing is one of the most effective forms of digital marketing. It offers you tremendous reach beside giving you total control in terms of customization, frequency and campaign objectives. However, it’s felt that marketers struggle with email marketing, which happens largely because there are more odds … Continue reading 18 Awesome Tips to Revolutionize Your Email Marketing Campaign
With Father’s Day fast approaching, are you ready to deliver an effective email campaign? Columnist Jason Warnock offers some tips on how to resonate with shoppers and make the most of the June 19 holiday. Jason Warnock on May 24, 2016 Holiday-themed email campaigns can be serious revenue drivers for consumer brands. With Father’s … Continue reading Making Father’s Day count: How-to tips for email marketers
by Susan Gilbert May 23, 2016 Follow @SusanGilbertMay 23, 2016 Increase Sales and Website Traffic with 4 Email Marketing Tools Today I have some email marketing resources to help you improve your website leads and sales. Here’s four links with tips and tricks to kick start your Monday. Reaching your subscribers and converting leads can … Continue reading Use These Email Marketing Tools For More Conversions
How do you improve your open and click rates? Columnist Michael Litt explains why personalization and video are a winning combination for your email marketing strategy. Michael Litt on May 23, 2016 Everyone with an email inbox knows that there are a lot of people vying for our attention. Every day, I get hundreds of … Continue reading It’s time to get personal with email
by Anna Colibri May 22, 2016 Follow @annacolibriMay 22, 2016 It may surprise you, but email marketing gives you the best return on investment (ROI) of any of the basic digital marketing techniques*. The reason? The people who have given you their email address, which means that they have engaged with you in some way … Continue reading Email Marketing: How to Build Your Email List
by Adam Frankel May 22, 2016 Follow @FrankelInteractMay 22, 2016 There’s been a lot of change over the last few years; customers have changed, so have sales strategies. Many of the original email marketing techniques are now outdated, An email marketer has two options; stop following them or ending up as a wishing they had. … Continue reading 5 Mistakes Every Email Marketer Needs to Avoid
