Tag Archives: email

Big Change To Email Marketing

by Dale Keipert June 5, 2016 Follow @360InteractiveJune 5, 2016 This is going to get a little complicated but hang in there because it’s really important. Google has announced that beginning this month they will be “…tightening its policy for handling emails that fail the authentication checks of the Domain-based Message Authentication, Reporting & Conformance … Continue reading Big Change To Email Marketing →

23 Hacks To Optimize Your Email Marketing Campaign

Email Marketing Optimization

by Shane Barker June 4, 2016 Follow @shane_barkerJune 4, 2016 Although some marketers fail to realize the value of email marketing, you can make the most of it if you use it properly. It not only helps you interact with your audience, it’s also a great way to generate leads. However, converting these leads require … Continue reading 23 Hacks To Optimize Your Email Marketing Campaign →

Email Marketing: Become Clear & Specific and Grow Your Sales

Email Marketing Optimization

by Don Purdum June 4, 2016 Follow @donpurdumJune 4, 2016https://donpurdum.podbean.com/mf/play/njshny/Email_Marketing_-_Become_Clear_Specific_and_Grow_Your_Sales.mp3 Email marketing has been with us it seems forever. Most small businesses use email in one way or another to grow their businesses, but many are struggling to grow their list or make money from it. The reason is that many are not as intentional … Continue reading Email Marketing: Become Clear & Specific and Grow Your Sales →

How to Boost Your Email Click-through Rates by 47%

Email Marketing Optimization

by Ben Jessup June 3, 2016June 3, 2016 Depending on who you read, you can get anywhere from a 32% increase to a 47% boost in email click-through rates—just by sending your emails from a person instead of your company. That one tiny tweak to your emails can be the difference between $ 10M in … Continue reading How to Boost Your Email Click-through Rates by 47% →

Creative Email Call-to-Action Ideas That Really Drive Action [Infographic]

Call To Action

by Ashley Perssico June 2, 2016June 2, 2016 You’ve figured out what to say in your email, designed it to catch the eye of your reader, and sent it out. You check your email marketing reports and… surprise! People are opening it! But they aren’t clicking. They aren’t taking action. You aren’t driving them to … Continue reading Creative Email Call-to-Action Ideas That Really Drive Action [Infographic] →

Ads not performing? Strategies to steal from the email marketing playbook

Email Marketing Optimization

Columnist Mike Sands says if you’re not connecting with your customers, it might be time to take a page from email marketing, which has high performance metrics thanks to meaningful interactions with consumers. Mike Sands on June 1, 2016 I don’t know a marketer today who doesn’t marvel at the pace the industry is … Continue reading Ads not performing? Strategies to steal from the email marketing playbook →

How to Ask for Email Addresses (A Simple Script that Works Anywhere!)

Email List Building

by Dave Charest May 31, 2016 Follow @DaveCharestMay 31, 2016 “I can’t wait to get more email today!” Said no one ever. So why would you ask, “Would you like to join our email list?” This isn’t to say people don’t want to be on your email list… It just means that more email isn’t … Continue reading How to Ask for Email Addresses (A Simple Script that Works Anywhere!) →

Reclaiming Lost Income With an Abandoned Cart Email Campaign

eCommerce Conversion

by Paul Atkinson May 31, 2016May 31, 2016 Ecommerce is, by its nature, prone to being a slave to usage stats. The most important of these being conversions, or how many people your website can convince to transition from spectator to a purchaser. A little-considered but significant subset of that data is the proportion of … Continue reading Reclaiming Lost Income With an Abandoned Cart Email Campaign →

Creating a Smart Email for Webinar Follow-up

Webinars Marketing

by Jessica Vionas May 30, 2016May 30, 2016 In my previous blog post “Guide to Setting Up Email Workflows for Webinars,” I mentioned that smart content is a great idea if you want to target your follow-up emails to multiple segments without creating multiple if/then statements in a very complicated workflow. This blog post will … Continue reading Creating a Smart Email for Webinar Follow-up →

10 B2B Email Marketing Optimization Hacks for More Opens and Clicks

Email Marketing Optimization

by Tim Asimos May 30, 2016 Follow @timasimosMay 30, 2016 In spite of all the attention newer and trendier digital tactics receive, B2B email marketing remains a dependable and cost-effective workhorse. But while B2B companies continue to rely on email marketing, it’s important to ensure your emails are optimized for maximum impact. Once you’ve successfully … Continue reading 10 B2B Email Marketing Optimization Hacks for More Opens and Clicks →