How do you send personalized messages without getting too personal? Columnist Scott Heimes discusses ways marketers can engage their email subscribers without overstepping boundaries. Scott Heimes on October 6, 2016 Personalizing messages through targeted email marketing creates value in customer communications, but sometimes brands can get too personal. Finding the right balance when sending … Continue reading How to find the email personalization sweet spot
by Larisa Bedgood Follow @https://twitter.com/DataMentorsOctober 5, 2016 Numerous digital technologies and online marketing channels are available to today’s marketers, however email marketing is still considered the giant of digital marketing. In fact, email is actually increasing in popularity as younger generations flock to their smartphones to communicate with their peers, social networks, and favorite brands. … Continue reading Email Marketing: Still the Giant of Digital Marketing
by VerticalResponse Follow @VR4SmallBizOctober 5, 2016 Twice a month I put together the VR Buzz newsletter, and each time I treat it as if it were the first email I’ve ever sent. Creating an email campaign seems like a piece of cake, but in reality there are a lot of moving parts that need to … Continue reading Email Marketing Best Practices: Testing Your Emails Before Hitting Send
by VerticalResponse Follow @VR4SmallBizOctober 4, 2016 Fall is officially here. The days are growing shorter, social media feeds are piling up with snaps of apple-picking, and everyone is starting to brainstorm their Halloween costumes. Before you know it, trick-or-treaters will come knocking. Is your business ready? More than 171 million Americans plan to celebrate Halloween … Continue reading Avoid a Nightmare on Email Street: Tips on Creating a Haunting Halloween Campaign
by Nicola FaulknerOctober 2, 2016 When does the extra email become one too many? Or are you missing out on opportunities by not sending enough? Frequency is probably the most subjective area in email marketing, with too many email marketers using gut feel rather than hard data. Here’s our advice on frequency and getting the … Continue reading Email Sending Frequency – Getting the Balance Right
by Kevin George Follow @imkevin_monkOctober 2, 2016 All Hallows Eve, Día de Muertos, All Saints’ Eve or more common name…. Halloween is the time to remember the dead in a fun way. Not only do people commemorate the dead by dressing up in various costumes while going for ‘Trick-or-Treating’; as per National Retail Federation, in … Continue reading Halloween Email Examples: Emails in Costumes
by Kristen Dunleavy Follow @KristenWritesItOctober 2, 2016 If you’ve been opening emails in your Gmail account on your mobile device, chances are your experience has been kind of “meh.” We’re talking tiny CTAs, hard-to-read text and wonky-looking images. But all of that is about to change. Gmail recently announced that they will (finally!) support responsive … Continue reading How to Take Advantage of Gmail’s Support for Responsive Email Design
by Keith Reinhardt Follow @FreshAddressSeptember 30, 2016 How much are you willing to pay for a qualified lead? Whether it’s $ 5 or $ 500, the real answer is “too much” if you’re overlooking one crucial step in the lead generation and nurturing process. That step is email validation and hygiene. Here’s how ignoring it … Continue reading SEM + Email Hygiene: A Match Made in (Lead Gen) Heaven
by Kevin George Follow @imkevin_monkOctober 1, 2016 ‘Customer is King’, a famous mantra followed by many marketers asserting that customers, at the core, are very important for a brand. According to a study, it costs 16x more to bring a new customer up to the same level as a current one. So why not hold … Continue reading How To Enhance Customer Loyalty via Email Marketing
by Kristen Dunleavy Follow @KristenWritesItOctober 1, 2016 Fall has officially arrived – and with it comes a slew of opportunities to connect with your subscribers. Remember, everything you do now sets the stage for your holiday campaigns. Take advantage of these October 2016 holidays and themes to grab engagement now, and get better results in … Continue reading October 2016 Email Campaign Ideas
