by John CalleryOctober 17, 2016 As a web developer working on a variety of B2B web designs and launches, internet security is very important. If your firm has a website or email, you should also be concerned about security. There are several things I recommend to our clients and to prospective clients to enhance their … Continue reading How to Securely Host Your Website, Email and DNS
by Dan ForootanOctober 17, 2016 Analysts estimate that nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. 20%! Why, then, aren’t businesses and agencies doing more to seize this opportunity? Usually it’s because they feel they lack the technological know-how or they reached out to a solutions provider that came … Continue reading Nurturing ROI with Email Marketing
by Matt BannerOctober 11, 2016 Previously on Sales Wars: Part 1 of our two part series “Going Above and Beyond With Your Email Marketing” emphasized the importance of personalizing and maximizing one’s email marketing strategy. This week—sales Jedi Matt Banner returns to share how this new and improved strategy can be used to take on … Continue reading Going Above and Beyond With Your Email Marketing [Part 2]
by Kristen Dunleavy Follow @KristenWritesItOctober 16, 2016 What’s the most important component of a marketing email? Great copy? Imaginative design? Compelling imagery? Although they are all critically important, a solid case could be made that they are all secondary to the Call to Action (CTA). That’s because every marketing email is sent for the same … Continue reading Email Marketing 101: How to Craft Effective Calls-to-Action
by Bonnie Harris Follow @waxgirl333October 14, 2016 Despite the popularity of social media darlings like Instagram and Snapchat, email remains a vital tool for every marketer and behavioral email marketing may be the most powerful of all. Unlike the brief and fleeting instances of communication on those platforms, email allows for deeper engagement on a … Continue reading Behavioral Email Marketing – from Tools to Rules
Going Above and Beyond With Your Email Marketing [Part 1] Matt Banner September 28 , 2016 Think back to the last time you sent an email, or even better, the last time you read one. It was pretty recent, wasn’t it? And yet, people keep trying to say that email marketing is dead. Here’s the … Continue reading Going Above and Beyond With Your Email Marketing [Part 1]
by Christopher AustinOctober 10, 2016 Some may call email marketing outdated, that it has already been surpassed by better online channels, specifically, social media. Fortunately, that’s simply untrue. Email marketing continues to serve as one of the strongest assets in an online campaign, even if the best approaches and rules evolve as the world around … Continue reading Why to Integrate Social Media Channels With Email Marketing
by Kristen Dunleavy Follow @KristenWritesItOctober 9, 2016 No one knows more about ROI than the financial services industry: they spend billions on digital marketing annually, and that number is steadily increasing. While many financial institutions are taking advantage of email marketing’s ROI, there is a notoriously low adoption of marketing automation throughout the industry. Why … Continue reading How the Finance Industry Uses Email Automation
by Matt BannerOctober 3, 2016 Think back to the last time you sent an email, or even better, the last time you read one. It was pretty recent, wasn’t it? And yet, people keep trying to say that email marketing is dead. Here’s the Deal: Email marketing is far from dead. In fact, it is … Continue reading Going Above and Beyond With Your Email Marketing: Part 1 [Infographic]
by Sarah Beth JonesOctober 7, 2016 Email marketing can be very effective. Unlike fliers and other mail, it’s relatively inexpensive and easy to access. But you have to be careful and do it right. Email can be an extremely personal thing. You’re delivering a message directly to someone’s inbox. You need to make sure it’s … Continue reading Here’s Why Your Email Newsletter Isn’t Working
