by Bryan Kramer Follow @bryankramerSeptember 30, 2016 You need to build your email list. It’s as simple as that. There are loads of other metrics that businesses can get fixated on, but your email list is one of your best marketing assets. Adding fresh contacts to your list, so that you can start putting together … Continue reading 7 Ways to Quickly Build Your Email List
by Steve Hamm Follow @maasprosrduSeptember 29, 2016 Many believe email marketing is on the verge of dying because all the other online marketing services (e.g. social media, search engine optimization, mobile marketing) have taken over today. However, this isn’t true. Email marketing is still one of the most profitable ways of marketing your business today … Continue reading The Benefits of an Effective Email Marketing Campaign
by Sean Hargrave, Staff Writer, September 28, 2016 So only around half of British retailers use abandoned cart email retargeting. Yet according to the same piece of research, and another that is coincidentally also published today, they are the most successful automated emails available to marketers. Just how successful? Well, to take the case study of … Continue reading Abandoned Shopping Carts Are Email Marketing’s Greatest Opportunity
by Kristen Dunleavy Follow @KristenWritesItSeptember 28, 2016 Becoming engaged – as in the “will you marry me?” meaning of the word – is of course an extremely memorable event. No bride or groom will ever forget that magical moment (or moments — some folks do get to experience it more than once). This type of … Continue reading How to Create, Sustain and Measure Your Email Marketing Engagement
by Adam TanguaySeptember 26, 2016 You’re on Facebook. You’re on Twitter, too. Both are important, yet neither will ever be as effective at helping you sell eCommerce products as a good email marketing campaign. via GIPHY Email is here to stay Consider these statistics: Email campaigns are six times more likely to get a click … Continue reading 6 Lessons From the Best Email Marketing Campaigns
by Angie Geffen Follow @AngieGeffenSeptember 26, 2016 Email is changing just as quickly as the rest of the online landscape. In just the past few years, we’ve seen the growth of features like video in email, the ability of customers to text to join an email list, and even virtual reality opt-ins. As in so … Continue reading The Future of Email Marketing
by Kevin George Follow @imkevin_monkSeptember 24, 2016 As the leaves turn brown and the chill sets in the air a little, you know that the long awaited holiday season is just around the corner. Excited much? So are we! With hardly a month now left for Halloween and other following holidays, it’s time to boost … Continue reading Pump up Holiday Sales with an Email Marketing Calendar [Infographic]
by Sean Hargrave, Staff Writer, September 21, 2016 How dumb do emails claiming to be smart actually have to be until someone calls time on them? I ask because there appear to be a lot of marketing bloggers talking about pet peeves with email this week. Whether it’s mass batching of generic content, links that … Continue reading Email Marketing Is No Space For Dumb Retargetting
by Jo Lynn Deal Follow @jolynndealSeptember 23, 2016 Your email marketing efforts should be generating an average ROI of $ 38 for every $ 1 you spend, according to recent 2016 statistics. That’s a really good return on your marketing investment, and shows why so many businesses allocate a significant portion of the marketing budget … Continue reading Email Marketing Success: Go from List-Building to Relationship-Building
by Dan ForootanSeptember 23, 2016 While email marketing is still king, when used in combination with marketing automation and behavioral insights, it reigns supreme. Triple Play Why? Because the triple play of email marketing, marketing automation and behavioral insights helps marketers win customers. Automated behavioral marketing increases sales by delivering targeted and timely messages based … Continue reading 5 Ways You Can Put Email Marketing & Behavioral Automation To Work for Your Clients Today
