October 2, 2016
All Hallows Eve, Día de Muertos, All Saints’ Eve or more common name…. Halloween is the time to remember the dead in a fun way. Not only do people commemorate the dead by dressing up in various costumes while going for ‘Trick-or-Treating’; as per National Retail Federation, in 2016 the overall spending is projected to be approximate $ 8.4 billion.
This translates into a huge potential for retailers across U.S and email marketers convert this potential into great ROI by hitting the right email to the right person at the right moment. Monks have a finger on the pulse and to inspire you, present Halloween emails which have dressed up to the theme.
Rue La La
Online retail giant Rue La La’s email is an excellent example for product showcase. The email subtly tells you how their different products can come together while organizing a Halloween Party.
American Eagle Outfitters
Based on iconic Halloween looks, American Eagle Outfitters suggested combinations of their clothing range that helps you dress up spot-on. Moreover, by adding discount on the top itself; this email ensures maximum customer engagement.
Life is Good
Minimal usage of words combined with a ting of humor in this email by Clothing retailer ‘Life is good’ surely makes the subscriber say “This email is good” (Pun intended). The wittiness is carried forward in the social sharing banner at the bottom of email saying ‘Spread the Optimism” but can be missed in a glance.
Even though the message in this email by Taylor Stitch relies only images, but with appropriate alt text it won’t be worrisome. Overall clean layout with just 3 sections and appropriate CTAs is really good approach.
As a sales promotion for Halloween, Kate Spade showcased their owl-themed bags in this email. Mixing of illustration along with the actual products is a cool and creative approach.
Chocolatier brand Hotel Chocolat’s promotional email showcased their Halloween theme based chocolates alongside witty Halloween based writing. Footer features announcement regarding same day shipping for those last minute subscribers.
This Halloween email by fashion and accessory brand Missguided is the best example for value addition along with promotion. Ditching the sales tone and adopting an informal tone that is reflected in the email body and CTA helps strengthen customer relations.
A giant GIF animation announcing free shipping and nothing else for distraction…. This is what a minimalist designed promotion should have.
( Fun Fact: 42.7% people admitted that they eat the white part of a piece of candy corn first as per a survey by National Confectioners Association. )
Amidst the 70’s comic book style Modcloth’s Halloween email features a ‘sneak peek’ section which is sure shot click bait to increase CTR.
Rent The Runway
Online clothing rental brand Rent the Runway’s Halloween email showcases the most popular costumes as per current trends and the footer features an elusive offer they offer limited offer freebies.
Bonus: Here is how the landing page for the above email looked like.
Fortnum & Mason
Luxury departmental store Fortnum and Mason had their focus on showcasing Halloween decorations, since no party becomes Halloween party without decorations. They also cross-sold their cooking class in the footer.
This is the most subtle and impressionistic example of all. Creative usage of illustration mixed with optimal usage of white space leaves no room for confusion.
Are you inspired? Wish to have a similar effect in your Halloween emails?Digital & Social Articles on Business 2 Community