Sara McGuire — December 21, 2016 Follow @sara_mcguire— December 21, 2016 You’re probably overwhelmed already with everything you have to do this holiday season. But now isn’t the time to slip up on your email marketing strategy. Many businesses like to offer special email campaigns during the holidays. You might be promoting a sale, offering … Continue reading 5 Tips For Creating Heartfelt Holiday Email Campaign Banners
Ashley Clark — December 19, 2016 — December 19, 2016 According to a HubSpot study, your email database decays each year by approximately 22.5%. That number represents valuable leads that change their email address, move to a new company, or have placed your emails in the “Junk” folder. To deal with this loss of email … Continue reading Powerful Ways to Grow Your Email List
Kevin George — December 16, 2016 Follow @imkevin_monk— December 16, 2016 Just like ‘one size doesn’t fit all’, everyone has a different taste. Thus segmentation comes into play. ‘Segmentation’ in email marketing is like knowing the ‘exact measure’, of what ingredients must go in a dish, to make it totally lip-smacking! As per a MarketingSherpa … Continue reading Email Segmentation: The Recipe for Great Email Marketing
Kevin George — November 27, 2016 Follow @imkevin_monk— November 27, 2016 Emails are a common mode of communication second only to phone calls as per Adestra’s Consumer adoption Report 2016 amongst mobile users. Combining two facts emerging from Radicati’s Email Statistic Report 2016-2020, i.e:[A] There are 2.6 billion email users globally[B] Daily 215 billion (approx) … Continue reading Watch that Tone: Measuring Email Sentiments
Dave Sutton — December 15, 2016 — December 15, 2016 Marketing automation is extremely powerful in its own right for many reasons: more responsive messaging, effective prospect nurturing, improved productivity, better targeting, and machines that free up humans to focus on strategy, to name a few. Automation also provides additional benefits to the marketing organization: … Continue reading 4 Simple Steps to Get Started with Email Marketing Automation
Ari Gillam — December 14, 2016 Follow @arigillam— December 14, 2016 Whether they filled out a landing page or subscribed to your blog and newsletter, a stranger coming to your website and sharing their contact info is worthy of celebration! This first-time digital handshake is ultimately where the online relationship begins, so if you’re running … Continue reading Blueprint for a Perfect Welcome Email
Yashasvi Raj Pant — December 10, 2016 — December 10, 2016 The oft repeated phrase by internet marketers around the world is, “create a list”. Why do marketers repeat this again and again? They do so because they know that you can make money only if you have an email list. Most small businesses fail … Continue reading Top 3 Email Marketing Services For Small Business in 2016
It’s time to start thinking about your email marketing strategy for 2017! To help you plan ahead, columnist Jason Warnock takes a look at when three leading retail brands executed their holiday-themed email campaigns. Jason Warnock on December 9, 2016 Holidays can be a cash cow for retailers. But converting holiday enthusiasm into traffic … Continue reading When to launch holiday-themed email campaigns: A playbook for marketers
Kevin George — November 21, 2016 Follow @imkevin_monk— November 21, 2016 An Email Landing Page optimized around conversion and activation drives great results in the world of email marketing. Whenever you plan out your email campaigns, you have a wish to get maximum subscribers to take action. Isn’t it disturbing when you spend all your … Continue reading Email Landing Page: Key to Maximize Business ROI
Kevin George — November 18, 2016 Follow @imkevin_monk— November 18, 2016 The use of emails is spreading like wildfire among many not-for-profit organizations. It’s a leading channel for communication for marketers along with being an ever expanding medium. According to a statistical study by MailChimp, the average open rate for nonprofit email marketing is 25.96%, … Continue reading Not-For-Profit Email Examples: Touching Hearts
