by Jess Nelson, December 30, 2016 Holiday online sales grew 10.7% year-over-year to $79.2 billion, according to a report from Adobe Digital Insights, and email helped drive as much as a fifth of revenue. Adobe’s sales data is based on aggregated, anonymous data collected from more than 22.6 billion visits to retail Web sites between … Continue reading Email Drives A Fifth Of Holiday Online Sales
Tag Archives: email
7 Tips to Writing a Better Follow-Up Email
Annie McMindes — December 29, 2016 — December 29, 2016 Writing a follow-up email is hard. You’re working to snag the attention of a prospect who has an inbox full of droning provocations and unsolicited gloom, laden with demanding sales folks prodding them to take action they’d, more often than not, rather skip. Emails with … Continue reading 7 Tips to Writing a Better Follow-Up Email
Revamping your email marketing program for the new year
Ready to make some New Year’s resolutions for your email programs? Contributor Scott Heimes lays out concrete steps for getting a fresh start in 2017. Scott Heimes on December 28, 2016 For an email program to be successful, marketers need to analyze and revamp sending strategies, tools and message content at least once a … Continue reading Revamping your email marketing program for the new year
5 Ideas for Your Post-Holiday Email Campaign
Kristen Dunleavy — December 28, 2016 Follow @KristenWritesIt— December 28, 2016 In just a few short weeks, the holiday season will officially be over, and so will your holiday marketing campaigns. Many of us will be breathing a sigh of relief and donning our “I Survived the 2016 Holiday Season” t-shirts. But before you do, … Continue reading 5 Ideas for Your Post-Holiday Email Campaign
A Spotlight on Drip Email Campaigns: Buffer
Elna Cain — December 28, 2016 — December 28, 2016 We recently introduced how drip email campaigns can have a profound effect on the growth of your business. For most online businesses, email marketing plays a large role in the process of acquiring new leads, converting warm leads, and retargeting existing leads and current customers. … Continue reading A Spotlight on Drip Email Campaigns: Buffer
The Charismatic Effect of Personalized Images in Email
Kevin George — December 26, 2016 Follow @imkevin_monk— December 26, 2016 Humans, by nature, love it when they receive something that has been tailor-made for them. Be it an exclusive birthday gift, a customized vacation, or simply a personalized email. While the oldest, easiest, and most common form of personalization in emails is adding the … Continue reading The Charismatic Effect of Personalized Images in Email
60 Email Marketing Strategies, Tips, and Examples
Jordan Lore — December 25, 2016 — December 25, 2016 It’s no secret that email is still the #1 most effective marketing channel around. Unlike other channels like PPC or social media marketing email has one significant difference: it’s permission based. Permission meaning people willingly agree to accept your communication. Where ads and promotional campaigns … Continue reading 60 Email Marketing Strategies, Tips, and Examples
5 Email Subject Line Strategies to Boost Survey Response Rates
Chris Boeckelman — December 9, 2016 Follow @cboeck— December 9, 2016 Sending surveys by email is one of the most popular survey distribution methods today. However, email surveys must first overcome a major inbox hurdle: getting opened. This is exactly why a strong survey email subject line is so important—without a compelling reason to open … Continue reading 5 Email Subject Line Strategies to Boost Survey Response Rates
8 Christmas Sale Email Examples for Your Holiday Campaign
Kevin George — November 23, 2016 Follow @imkevin_monk— November 23, 2016 Christmas is right around the corner and everyone is all set to bask in the holiday mood. The vibes of merriment have covered the entire internet and marketers are all set to promote their festive offers with coupons, discounts, free gifts and many other … Continue reading 8 Christmas Sale Email Examples for Your Holiday Campaign
Growing Your Business with Drip Email Campaigns
Elna Cain — December 23, 2016 — December 23, 2016 Email marketing is one of the cornerstones of digital marketing today. In a survey by Ascend2, 82% of companies were using email marketing in their businesses, and there is a good reason for this – it works! MarketingSherpa found that 72% of people prefer to … Continue reading Growing Your Business with Drip Email Campaigns
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