Julie Chomiak — March 30, 2017 — March 30, 2017 Customer engagement is a business term that’s gained traction over the past few years. It has fed off of the need for personalization and real-time interaction has boomed for small and large businesses alike. However, knowing how to improve customer engagement is another thing completely. … Continue reading Improve Your Customer Engagement: 6 Email and Social Media Strategies
Tag Archives: email
Why You Need to Send More Email Than You Think
Dave Charest — March 28, 2017 Follow @DaveCharest— March 28, 2017 I’m sure you’ve asked yourself, “How often should I send email?” Weekly? Monthly? Any time sales are low? Start with this question: How many times do you have to ask kids to do something? Usually, more than once. It’s often the same with email … Continue reading Why You Need to Send More Email Than You Think
Could Email Be The Next Chatbot? (DD)
Could Email Be The Next Chatbot? by Sean Hargrave, Staff Writer, March 22, 2017 It’s always interesting to talk with someone more active outside your region whom you might not have otherwise bumped into, had it not been Advertising Week in London this week. One discussion that I had (April 07, 2017) got me thinking … Continue reading Could Email Be The Next Chatbot? (DD)
Social Media, Content Marketing Most Effective For Growing Email Lists
Social Media, Content Marketing Most Effective For Growing Email Lists by Jess Nelson, March 22, 2017 Email marketing is still the highest-grossing marketing channel per dollar spent, but return on investment is impossible without a list of subscribers to send marketing messages to. Ascend2, a marketing research firm, investigated the most effective email list acquisition … Continue reading Social Media, Content Marketing Most Effective For Growing Email Lists
Is it Time to Assess Your Email Marketing Strategy?
John McTigue — March 25, 2017 Follow @jmctigue— March 25, 2017 It’s safe to say that most marketers still rely heavily on email marketing to reach and engage our prospects and customers. According to Campaign Monitor, email marketing delivers a whopping 3,800 percent ROI and $ 38 for every $ 1 spent. The question is, … Continue reading Is it Time to Assess Your Email Marketing Strategy?
Up Your Email Marketing Game with These 4 Approaches
Mark Parent — March 25, 2017 Follow @inbound281— March 25, 2017 Are the customers and leads on your company mailing list actually reading your emails? Email marketing is an essential part of any inbound marketing strategy, but it can take a little fine-tuning to make it work. This post is designed to give you some … Continue reading Up Your Email Marketing Game with These 4 Approaches
The 3 Best Email Marketing Platforms to Engage Your Audience
Annie Qureshi — March 24, 2017 Follow @annierqureshi— March 24, 2017 In today’s ever-evolving market of content and user engagement, there are always new tricks and tools emerging to equip your business with interactive ways to reach your audience and convert them to customers. However, finding a strategy that works for your company can be … Continue reading The 3 Best Email Marketing Platforms to Engage Your Audience
Boosting Email Open Rates
Justin Wilson — March 24, 2017 Follow @Jus_Wilson— March 24, 2017 Email is a great tool to use to engage with your audience. Assuming that you don’t have to buy a database to find out who they are (this can open up a world of pain, it’s a subject for another day!), it is a … Continue reading Boosting Email Open Rates
Email 101: Tell Me Something I Don’t Already Know
Howard J. Sewell — March 22, 2017 Follow @hjsewell— March 22, 2017 To be successful in driving engagement from business buyers, it’s not enough that marketing content simply be relevant to the individual reader. To be information of value, that same content needs to be useful, and at a very fundamental level it needs to … Continue reading Email 101: Tell Me Something I Don’t Already Know
Best Practices for Permission-Based Email Marketing
Kristen Dunleavy — March 22, 2017 Follow @KristenWritesIt— March 22, 2017 Permission is an integral component of civilized society. Children are taught to ask permission to leave the table. Drivers (most of them, anyway) signal before changing lanes – which communicates intent and requests permission.Permission also plays a critical role in marketing. In this context, … Continue reading Best Practices for Permission-Based Email Marketing
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