Tag Archives: effectiveness

Supply Chain Efficiency vs. Effectiveness

by Alden Morse February 6, 2016February 6, 2016 Supply chain managers at wholesale distribution and manufacturing companies might think that if a process is efficient, it is also effective. In fact, that may not always be the case. But how can a supply chain be efficient, yet not effective? It can happen when a company … Continue reading Supply Chain Efficiency vs. Effectiveness →

6 Tips to Amp Up Your Social Media Effectiveness and Increase Holiday Sales

Marketing Strategy

Megan ConleySeptember 25, 2015 Social media, like all parts of running a business, suffers when put off until the last minute. Unfortunately, with the time committed to writing blog posts, importing new products to your online store and perfecting your merchandising, it is tempting to let social media fall to the back burner — waiting … Continue reading 6 Tips to Amp Up Your Social Media Effectiveness and Increase Holiday Sales →

8 Ways to Improve the Effectiveness of Your Website Today

Website Guidelines

James DebonoAugust 8, 2015 On many occasions people say to us; we have a website, we have invested a lot in our website, our website gets a lot of visitors. While all of those statements may be true, very few companies that we speak to can tell me how many leads their website generates, how … Continue reading 8 Ways to Improve the Effectiveness of Your Website Today →

Measuring the Effectiveness and Impact of an eLearning Course

Business Effectiveness

Eric HarshAugust 1, 2015 When we’re talking to a new client, we like to learn as much as we can about the training program they currently have in place. A really important part of that discussion is “How’s it working?” And even more important, “How do you know?” That second question is a tough one … Continue reading Measuring the Effectiveness and Impact of an eLearning Course →

How Do We Measure The Effectiveness Of Video Content?

Video Content

Blake HarrisJuly 18, 2015 Last month, Ad Age ran a story called “Six Key Metrics for Measuring the Effectiveness of Video Content.” The piece begins by pointing out “video’s longstanding measurement issues,” which is important not just as a hedge against the veracity of what ensues, but also to reiterate that, even at the highest … Continue reading How Do We Measure The Effectiveness Of Video Content? →

1200 Surveyed People To Learn How To Increase Email Effectiveness

Surveys

Don’t let an email faux pas turn away your customers and colleagues. Columnist Kelsey Libert has tips to improve your digital communication. Kelsey Libert on May 20, 2015 Email marketing engagement rates range from 1.5 percent to 4.79 percent, according to MailChimp. While the Media and Publishing industry boasts the highest click-through-rate (CTR) of 4.79 percent, … Continue reading 1200 Surveyed People To Learn How To Increase Email Effectiveness →

“Spring Cleaning” Your Company Blog Increase Your Website’s Effectiveness?

Blogging

Chip StevensMay 17, 2015 Most companies kick off their blogs with great fanfare: fresh ideas, a regular posting schedule, and a wide variety of topics. The blog gets a lot of attention and new content regularly… but as time goes on, those fresh ideas become not-so-fresh. We’re all familiar with the concept of “spring cleaning” … Continue reading “Spring Cleaning” Your Company Blog Increase Your Website’s Effectiveness? →

3 Tips to Improve Your Email Marketing Effectiveness

Email Marketing

Ernan RomanApril 2, 2015 Here are two email stats which reinforce the role of high value email as part of your mix; people who buy products via email spend 138% more than those who didn’t receive email offers, and 44% of email recipients made at least one purchase last year based on a promotional email. … Continue reading 3 Tips to Improve Your Email Marketing Effectiveness →

Reach Efficiency: An Untapped Opportunity to Increase Your Digital Advertising Effectiveness

Social Media Utilization

Randall BeardFebruary 5, 2015 Over the last several years, digital audience measurement has taken several major steps forward with the measurement of non-fraudulent views, viewable impressions, and on-target audience delivery. These are all core building blocks to effective digital advertising: Your digital ad can’t be effective if it’s” viewed” by a non-human bot. The ANA … Continue reading Reach Efficiency: An Untapped Opportunity to Increase Your Digital Advertising Effectiveness →

Marketing Power Processes: Measuring Video Effectiveness With Analytics

Marketing Guide

Most video hosting services provide customers with data, but marketers shouldn’t stop there. Columnist Brian Massey explains how to combine this information with website analytics. Brian Massey on December 11, 2014 We recently completed a test for a company that sells a software application. Our test showed that we could increase demos of the software … Continue reading Marketing Power Processes: Measuring Video Effectiveness With Analytics →