Tag Archives: Effective

The 10 Point Check List for Effective Social Media Analytics [Infographic]

by Marissa Cazem March 11, 2016March 11, 2016 As digital marketing increasingly becomes more and more measurable, there is no reason brands should not understand the effectiveness and reach of their social media. Gone are the days when traditional PR and media strategies relied on the “spray and pray” method. Today, businesses can know exactly … Continue reading The 10 Point Check List for Effective Social Media Analytics [Infographic]

6 Effective Ways to Manage a Successful Interactive Conference

by Karol Kopanko March 11, 2016March 11, 2016 With our world becoming increasingly more digital every day, we need to become accustomed to interactive conferences. Online events are fast becoming an easily accessible way to improve your personal brand, deliver a one-of-a-kind experience to your audience and connect with influential people. Plus, digital interaction at … Continue reading 6 Effective Ways to Manage a Successful Interactive Conference

6 Essentials For Effective Product Packaging Design

by Samuel Muriithi March 7, 2016 Follow @TheWriterGarageMarch 7, 2016 by Samuel Muriithi March 7, 2016 Follow @TheWriterGarageMarch 7, 2016 Choice of product packaging design is essential to its success in the marketplace Eye-tracking research done with regard to consumers shopping behaviors indicates that most purchasing decisions are unthinking and instinctive; color, shape, and location … Continue reading 6 Essentials For Effective Product Packaging Design

3 Simple Steps You Should Take to Perform Effective Off-Site SEO

by Ray Wang March 5, 2016 Follow @SmarttCanadaMarch 5, 2016 As mentioned in my previous article, search engine optimization (SEO) refers to the process of increasing the visibility or ranking of a website on Google search results. To improve your search ranking, there are three major factors to consider: Technical structure (20%). Technical structure includes … Continue reading 3 Simple Steps You Should Take to Perform Effective Off-Site SEO

Why “Go Viral” Is Not An Effective Content Marketing Strategy

If you’re trying to go viral, you’re probably trying too hard. Columnist Rachel Lindteigen explains why you should focus instead on creating great content that matters to your audience. Rachel Lindteigen on March 4, 2016   Most marketers would love to go viral — they want that amazing pickup, millions of shares, tons of attention, … Continue reading Why “Go Viral” Is Not An Effective Content Marketing Strategy

11 Free Tools You Should Use for Effective Online Market Research

by Ray Wang March 3, 2016 Follow @SmarttCanadaMarch 3, 2016 Now with digital marketing, effective market research is no longer limited to big companies with big budgets. Small and medium-sized companies can also perform extensive market research using free or affordable digital tools. To help small businesses conduct market research using effective digital tools, here … Continue reading 11 Free Tools You Should Use for Effective Online Market Research