Kevin George — May 29, 2017 Follow @imkevin_monk— May 29, 2017 Father’s day, which is just round the corner, is all about emotions and expressing love and gratitude towards your dad. And it is this emotion on which various industries like hospitality, travel, retail, consumer services, etc. have been banking their email marketing efforts on, … Continue reading 30 Most Effective Father’s Day Email Subject Lines
Salma Jafri — May 19, 2017 Follow @salmajafri— May 19, 2017 Why are you making videos? What do you hope to achieve from these videos? I know it sounds cliched but when you start with why you’re doing something, it’ll be easier to do and to stick with it because you’ll have a goal in … Continue reading 5 Steps to an Effective Video Content Strategy
Jonathan Chan — May 2, 2017 Follow @joncwrites— May 2, 2017 There are two things I think about often: how to get a great shave and how to get more followers on Instagram. Okay, maybe I think about some other things too, but these two topics are pretty important to me as I like a … Continue reading Tips to Creating an Effective Company Instagram Profile
Lydia Cockerham — April 28, 2017 — April 28, 2017 You’ve got a product or service. Your audience have problems. You know you can solve those problems — but how do you make the right people aware of your offering and how it can help them? One increasingly popular way is through an explainer video … Continue reading 7 of the Best, Most Effective Explainer Videos Ever
Paul Keijzer — April 20, 2017 Follow @Paul_Keijzer— April 20, 2017 One of the biggest concerns of any growing organization is the constant need for talent. Talent is harder to find and attract. Even more challenging is retaining talent. Sure you may have the culture, benefits, environment and growth that could support your cause, however, … Continue reading 4 Effective Strategies to Make Your Onboarding Process Robust
Kristen Dunleavy — April 17, 2017 Follow @KristenWritesIt— April 17, 2017 Surveys can provide email marketers with invaluable customer insights. But there’s a science to developing surveys that actually get you the info you need. To help you make your next survey as effective as possible, we’ve put together an even-dozen list of best practices … Continue reading 12 Best Practices for Creating Effective Surveys
Rob Macleod — April 10, 2017 Follow @aktivmindlms— April 10, 2017 It’s no secret that corporate training departments often lack the funding and talent needed to create effective training programs. As an instructional designer, I have seen budgets slashed instructional design positions given to people that had no prior experience in building a solid curriculum. … Continue reading Looking for a Cost Effective Way to Streamline Your Employee Training Programs?
Jennifer Costa — April 5, 2017 — April 5, 2017 Typically, the purpose of a resume is to measure the value of a candidate’s experience and accomplishments, and how this will translate to on-the-job performance. However, research shows resumes are among the least accurate talent assessment tools used in the pre-hire process. Resumes do little … Continue reading How Effective are Resumes for Talent Assessment?
David Wilson — April 4, 2017 — April 4, 2017 Creating an effective in-store marketing presence for a co-brand card is a challenge facing almost all retailers. To better understand the current landscape and develop a useful set of insights-to-action, Media Logic conducted an in-store audit across more than 30 different retail brands. Overall, we … Continue reading 7 Best Practices to Create an Effective In-store Presence for Co-brand Cards
Jamie DeLoe — April 2, 2017 — April 2, 2017 If you are a sales leader, part of a sales team, or a solo entrepreneur you have a sales methodology of some type – your preferred way of selling. Does your method include building rapport with your prospects? Paying attention to their specific needs? Listening … Continue reading 5 Steps to Effective Consultative Selling
