Tag Archives: During

Marketers Seek Email Info During Holidays

by Jess Nelson, January 6, 2017 “Email marketing” and “online video marketing” comprised more than three-quarters of the online and digital activities of marketers, according to a month-long study by True Influence. The study suggests that email marketing was the most read-about and sought after marketing tactic among professionals in the industry during the … Continue reading Marketers Seek Email Info During Holidays →

Consumers More Likely To Open Marketing Emails During Holidays

Email Marketing

by Jess Nelson, December 12, 2016 Online shoppers are 68% more likely to open a retailer’s email during the holiday season than at any other time of year, according to a recent study from Adlucent. The digital marketing and intelligence company polled 571 U.S. consumers across 43 states that planned to shop online … Continue reading Consumers More Likely To Open Marketing Emails During Holidays →

Customer Service is Crucial for Small Businesses During the Holidays

Customer Service

David Kiger — December 8, 2016 Follow @davidkiger— December 8, 2016 The holiday shopping season brings that odd combination of fun, exciting and stressful times. New small business owners may find the seasonal rush to be an eye-opening experience, one that has significant sales opportunities and potential for growth, but also filled with tricky situations. … Continue reading Customer Service is Crucial for Small Businesses During the Holidays →

6 Quick Ways to Reduce Stress During the Busy Shopping Season

Stress Management

Nicole Blanckenberg — December 1, 2016 Follow @https://twitter.com/StoreYaCom— December 1, 2016 It’s crunch time and chances are you were (hopefully) run off your feet this Thanksgiving weekend. However, as Christmas shopping intensifies, so does the stress of a small business owner. According to the American Institute of Stress (AIS), 62% of Americans are stressed due … Continue reading 6 Quick Ways to Reduce Stress During the Busy Shopping Season →

6 Steps to Help Control Inventory During the Holiday Rush

Inventory Management

Paul Trujillo — November 29, 2016 Follow @TruPaultx— November 29, 2016 The “holiday rush” for buying gifts and gadgets for our loved ones (and, let’s face it, ourselves) is getting bigger every year. Holiday sales are expected to grow this year, with a 13.3 percent increase in e-commerce retail sales in particular. Not only is … Continue reading 6 Steps to Help Control Inventory During the Holiday Rush →

Budgeting and Bidding Strategies for Paid Search During the Holidays

Budgeting

Elizabeth Marsten — November 24, 2016 — November 24, 2016 The holidays are nearly here, and PPC marketers are already in overdrive. As a rule of thumb, the holiday season means more impressions, more click-throughs and (hopefully!) higher conversion rates. However, there might be some paid search marketers out there who’re procrastinating and will dive … Continue reading Budgeting and Bidding Strategies for Paid Search During the Holidays →

Location Behavior Could Drive Sales Online During Holidays

Holiday Season

by Laurie Sullivan, Staff Writer @lauriesullivan, November 22, 2016 Local targeting may prove more beneficial during the holiday season than some marketers realize. Data pulled from Verve shows that Black Friday shoppers are seldom willing to travel more than 10 miles, but it really depends on the type of store and what the consumer plans … Continue reading Location Behavior Could Drive Sales Online During Holidays →

Organization is Key for Small Business Owners During the Holidays

Small Business Tools

David Kiger — November 18, 2016 Follow @davidkiger— November 18, 2016 Once the Halloween rush ends, many businesses shift into Thanksgiving-Christmas-New Year’s mode. (Some start even before the Halloween decorations get put away, which can induce “already?” grunts from consumers.) It’s a must for small businesses to plan ahead and take full advantage of the … Continue reading Organization is Key for Small Business Owners During the Holidays →

Optimizing Inventory During the Holidays – 5 Tips

Inventory Management

Annie Bustos — November 15, 2016 Follow @TechBlocks— November 15, 2016 According to its 2016 Digital Insights Shopping Predictions, Adobe Systems Incorporated sees online sales increasing to $ 91.6 billion this holiday selling season. This dollar amount represents a massive amount of merchandise that must be constructed, inventoried, sold, and then shipped around the country. … Continue reading Optimizing Inventory During the Holidays – 5 Tips →

How to Successfully Manage a Contingent Workforce During the Holiday Season

Holiday Season

Eyal Katz — November 10, 2016 Follow @eyalk100— November 10, 2016 ‘Tis the season to be jolly… and beef up your workforce to maximize revenues and efficiency. But, obviously, there’s a lot more to managing a contingent workforce than just hiring. So we’re here to share our tips for effective human resource management for the … Continue reading How to Successfully Manage a Contingent Workforce During the Holiday Season →