Tag Archives: During

Study: Most Consumers Served No More Than One Viewable Impression During A Campaign

PPC Campaigns

Study: Most Consumers Served No More Than One Viewable Impression During A Campaign by Tobi Elkin @tobielkin, March 29, 2017 The issues of transparency, trust, and brand safety — and, by extension, viewability — are now at the forefront for marketers. And research findings reveal that a majority of consumers — 70% to 85% — … Continue reading Study: Most Consumers Served No More Than One Viewable Impression During A Campaign →

Why First Impressions Matter – 84% of Marketing Conversions Occur During the First Visit

Marketing Strategy

Grant Thomas — March 22, 2017 Follow @gsthomas22— March 22, 2017 As growth marketing experts, we are consistently asked this simple question: How do I get more customers? It’s a broad question that can be answered in a variety of ways, however, we see one key area of focus that can help any type of … Continue reading Why First Impressions Matter – 84% of Marketing Conversions Occur During the First Visit →

How Henry Ford Prospered During the Great Depression, and How You Can Use These Principles Too

Innovation

Frank Rumbauskas — January 7, 2017 Follow @FrankRumbauskas— January 7, 2017 Untold millions of people lost every penny they had during the Great Depression. Even most business and industrial leaders took a beating. But – Henry Ford passed through it unscathed. In fact his business even grew. What was his secret? Well, it’s no “secret” … Continue reading How Henry Ford Prospered During the Great Depression, and How You Can Use These Principles Too →

Customer Service is Crucial for Small Businesses During the Holidays

Customer Service

David Kiger — December 8, 2016 Follow @davidkiger— December 8, 2016 The holiday shopping season brings that odd combination of fun, exciting and stressful times. New small business owners may find the seasonal rush to be an eye-opening experience, one that has significant sales opportunities and potential for growth, but also filled with tricky situations. … Continue reading Customer Service is Crucial for Small Businesses During the Holidays →

6 Quick Ways to Reduce Stress During the Busy Shopping Season

Stress Management

Nicole Blanckenberg — December 1, 2016 Follow @https://twitter.com/StoreYaCom— December 1, 2016 It’s crunch time and chances are you were (hopefully) run off your feet this Thanksgiving weekend. However, as Christmas shopping intensifies, so does the stress of a small business owner. According to the American Institute of Stress (AIS), 62% of Americans are stressed due … Continue reading 6 Quick Ways to Reduce Stress During the Busy Shopping Season →

6 Steps to Help Control Inventory During the Holiday Rush

Inventory Management

Paul Trujillo — November 29, 2016 Follow @TruPaultx— November 29, 2016 The “holiday rush” for buying gifts and gadgets for our loved ones (and, let’s face it, ourselves) is getting bigger every year. Holiday sales are expected to grow this year, with a 13.3 percent increase in e-commerce retail sales in particular. Not only is … Continue reading 6 Steps to Help Control Inventory During the Holiday Rush →

Budgeting and Bidding Strategies for Paid Search During the Holidays

Budgeting

Elizabeth Marsten — November 24, 2016 — November 24, 2016 The holidays are nearly here, and PPC marketers are already in overdrive. As a rule of thumb, the holiday season means more impressions, more click-throughs and (hopefully!) higher conversion rates. However, there might be some paid search marketers out there who’re procrastinating and will dive … Continue reading Budgeting and Bidding Strategies for Paid Search During the Holidays →

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