Tag Archives: During

Programmatic Company MainAd Expands From Italy To U.S. During COVID-19 Pandemic

Programmatic Company MainAd Expands From Italy To U.S. During COVID-19 Pandemic by Laurie Sullivan @lauriesullivan, May 29, 2020 Italy-based MainAd has expanded into the United States during the COVID-19 pandemic to support programmatic advertising and performance-based services. The company supports clients in Europe and APAC regions and has appointed Ben Segal to U.S. VP of … Continue reading Programmatic Company MainAd Expands From Italy To U.S. During COVID-19 Pandemic →

Key Questions for Launching a Product During Challenging Times

Product Development

Christa Tuttle — May 29, 2020 With a global pandemic occupying everyone’s minds, moving ahead with a big product release might seem questionable or unnecessarily daunting. This isn’t to say, however, that organizations should be at a standstill and new offerings shouldn’t be unveiled. Many companies entered the year with a plan for releasing new … Continue reading Key Questions for Launching a Product During Challenging Times →

Build a Stronger Web Presence During COVID-19

Website Special Guidelines

Mikel Bruce — May 29, 2020 Internet usage is spiking as more and more customers and businesses are relying on online information and services due to COVID-19. With so much attention online, a strong web presence is more important than ever before. During this difficult time, small steps can help your business to better serve … Continue reading Build a Stronger Web Presence During COVID-19 →

7 Ways to Maximize Productivity During Your Daily Commute

Productivity Management

Jayson DeMers — May 28, 2020 Under most conditions, your daily commute is a waste of time. You have to drive to and from the office, accomplishing zero tasks, for a set amount of time. While the length of a commute varies wildly, the average person drives 20-30 minutes one way, resulting in nearly an … Continue reading 7 Ways to Maximize Productivity During Your Daily Commute →

3 Must-Do PPC Tips During COVID-19 with Real-Life Success Stories

PPC Metrics

Mihai Serban — May 27, 2020 The COVID-19 pandemic has affected every corner of the digital world, especially media budgets and how they are being spent. Recent reports show that Facebook and Google stand to lose over $ 44 billion in ad revenue due to the continuing global shutdown. As expected, businesses have reacted to … Continue reading 3 Must-Do PPC Tips During COVID-19 with Real-Life Success Stories →

Guide to Fix Your Business Finance Plan During Pandemic [+ Template]

Business Financing

Emily Morgan — May 27, 2020 Unsplash.com COVID-19 has affected the whole planet – every country, every business, and every person. We all are striving for the improvement of the current situation and we all will need to adapt to changes. Pandemic won’t be eternal, so people will have to go back to reality. However, … Continue reading Guide to Fix Your Business Finance Plan During Pandemic [+ Template] →

PPC Opportunities for SMBs as Costs Fall During COVID-19

PPC Strategies

Zoe Gadd — May 26, 2020 With more people than ever now based at home, the COVID-19 pandemic has undoubtedly shifted the way in which people are searching online. The online auction could now be considered more lucrative than ever, with more ad space available and more consumers actively searching online. This, in turn, gives … Continue reading PPC Opportunities for SMBs as Costs Fall During COVID-19 →

Email Flies: Engagement Rises By 200% During COVID-19 Pandemic

Email Marketing Tools

Email Flies: Engagement Rises By 200% During COVID-19 Pandemic by Ray Schultz , Columnist, May 26, 2020 Email response is rising even while website traffic is declining during the pandemic, according to a study by Glance Inc., a firm that offers metrics-reporting for digital marketers. There has been a 200% surge in email marketing engagement, … Continue reading Email Flies: Engagement Rises By 200% During COVID-19 Pandemic →

Business Expenses to Reconsider During Times of Crisis

Crises Management

Drew Page — May 26, 2020 Today’s business environment is heavily influenced by the “FUD factor,” or fear, uncertainty, and doubt. When FUD creeps in, the funding sneaks out and therefore restricts the ability for many businesses to access capital. It’s times like this where the planning, discipline, and the fiscal responsibility of maintaining a … Continue reading Business Expenses to Reconsider During Times of Crisis →

8 Experts on When & How to Ramp Up Your Ad Spend During COVID-19

Advertisement Industry

Céillie Clark-Keane — May 25, 2020 At the beginning of May, our data showed that PPC accounts were rebounding after the initial impact of COVID-19. That’s good news for the online advertising industry—and the economy—but it’s hard to tell what that means for your account. The question of when to start advertising online again seems … Continue reading 8 Experts on When & How to Ramp Up Your Ad Spend During COVID-19 →