Can’t get content marketing buy-in? Columnist Kerry Jones gives you a roadmap for explaining the long-term benefits of an on- and off-site content strategy. Kerry Jones on November 11, 2015 Your CEO doesn’t care about the number of tweets a blog post gets or how many times a white paper is downloaded. Instead, the higher-ups … Continue reading How A Content Marketing Strategy Drives Your Bottom Line
by Erica Lindberg November 10, 2015November 10, 2015 The role of the B2B field marketer has undergone a monumental shift—and field marketing content sits at the center of transformation. Once considered “the last mile” of marketing, implying that marketing strategies and supporting content were forcibly “handed down” from corporate, the B2B field marketer has re-emerged … Continue reading The New “Regional CMO”: How Field Marketing Content Drives Modern B2B Field Marketing [Infographic]
Len AprilOctober 25, 2015 The placebo effect as a talent development and communications strategy The placebo response is a well-researched and fascinating medical phenomenon in which a fake treatment can sometimes improve a patient’s physical condition through a sort of psychosomatic reaction. In other words, by introducing an inactive substance such as sugar, saline solution … Continue reading What Drives the Most Driven Workers? Real Purpose, Placebo or Both?
Larisa BedgoodOctober 5, 2015 It’s the age of digital and we are all wired in. Smart phones, tablets, hundreds of television channels, thousands of apps, social media, and online shopping are part of our everyday culture. Before the digital revolution, in the not so distant past, marketers focused on creating compelling ads for the … Continue reading How Big Data Drives Digital Marketing Success
Venkatesh C.R.August 4, 2015 Let me bring to your attention the fact that in the digital era, visual content will attract more customers compared to the use of just words. People are more likely to share a video than just a text. Why? Because videos are more appealing and given the fact that at this … Continue reading How Visual Content Drives Social Media Growth [Infographic]
by Adrienne Erin July 16th, 2015 So you’re looking for content that will drive engagement, generate leads and lead to greater exposure online? Consider interactive content. Interactive content is different than your normal “read me and share” fare that many content marketers use to generate inbound links. Interactive content, as the name implies, requires … Continue reading 4 Types Of Interactive Content That Drives Leads
by Alicia Thomas June 23rd, 2015 1 I know what you’re thinking – people still use StumbleUpon? That’s what I was thinking too. So I blew the dust off my old account as I tried – and failed – to login. One password reset later, and here I am, looking at the forgotten Stumbles … Continue reading StumbleUpon Drives More Traffic Than Reddit: How To Use it Effectively
Brad JeffersonMay 22, 2015 Are you using video on your ecommerce site? If not, you may be missing out. Research shows that customers make significantly more purchases from sites when product pages feature video. Liveclicker’s Video Commerce Report breaks it down,finding that sites featuring video on the majority of their product pages saw an increased … Continue reading Data-Backed Proof For Why Product Video Drives High Ecommerce Conversions
The visual social network reveals more details about the machine learning algorithms that serve personally relevant Pins on user home feeds. Martin Beck on March 20, 2015 Pinterest isn’t just chronological anymore. Taking a page from Facebook and its News Feed algorithm, Pinterest has started reordering users’ home feeds to serve content that is more … Continue reading Pinterest Explains How “Pinnability” Drives Its Non-Chronological Home Feed
Jackie NagelMarch 18, 2015 What entrepreneur doesn’t scratch their head in bewilderment trying to figure out how to drive more traffic to their website! When properly satisfied, we know the volume of website traffic influences lead generation and, if done right, the number of new clients. And, aren’t new clients what you’re ultimately after in … Continue reading How Blogging For Your Small Business Drives Traffic To Your Website
