Tag Archives: Drives

Data: Mobile drives majority of Black Friday traffic, but PCs dominate sales

Black Friday

Mobile devices drove 36 percent of sales but 55 percent of traffic. Greg Sterling on November 28, 2016   There were record e-commerce sales over the past weekend, as more consumers shopped online. However, the rise of mobile commerce is the larger and more interesting story. On Black Friday, mobile devices were responsible for roughly 36 percent of total … Continue reading Data: Mobile drives majority of Black Friday traffic, but PCs dominate sales →

Email Drives In-Store, Online Holiday Shopping For Black Friday, Cyber Monday

Black Friday

by Jess Nelson, November 23, 2016 With Black Friday lurking just around the corner, have you tested your emails to make sure they render correctly on mobile devices? Nearly six in 10 Americans — 137.4 million individuals — are considering shopping this Thanksgiving weekend, according to the National Retail Federation’s (NRF) annual holiday consumer survey. … Continue reading Email Drives In-Store, Online Holiday Shopping For Black Friday, Cyber Monday →

Using social metrics + SEO + questions to create content that drives inbound traffic

SEO Metrics

How do you create great content that captures organic search and social traffic alike? Columnist Matthew Barby explains his method for identifying content themes and topics. Matthew Barby on September 15, 2016  Content marketing delivers results when it addresses what potential customers are searching for and sharing on social media. Content marketing delivers great results when … Continue reading Using social metrics + SEO + questions to create content that drives inbound traffic →

Cialdini’s 6 Weapons of Influence – Psychology of Referrals (Part 2)

Marketing Strategy

by Andy Cockburn July 20, 2016 Follow @mentionmeshareJuly 20, 2016 In Part 1  of the Psychology of Referral we explored the concepts of social capital and social risk and how these relate to our propensity to share brands with friends. Here we will dive into the specifics of how the “six weapons of influence” can … Continue reading Cialdini’s 6 Weapons of Influence – Psychology of Referrals (Part 2) →

Chewbacca Mask viral video drives sales for Kohl’s, others

Video Marketing

Viral Chewbacca mask sells out on Kohls.com and other major websites, while Amazon third-party sellers hope to profit with huge markups. Matt McGee on May 23, 2016   Hasbro’s Chewbacca Electronic Mask. It’s the most popular Facebook Live video so far — yep, easily beating out that goofy Buzzfeed watermelon video — and it’s throwing … Continue reading Chewbacca Mask viral video drives sales for Kohl’s, others →

Personalization Drives Email Marketing to New Heights

Email Marketing

by Jonathan Yefet November 17, 2015 Follow @DirectIQNovember 17, 2015 While the effectiveness of email marketing cannot be challenged – as it’s constantly voted the best marketing channel – personalization is also becoming an essential strategy that cannot be ignored. The folks at VentureBeat recently ran a really awesome study into the effects of personalization … Continue reading Personalization Drives Email Marketing to New Heights →

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