Tag Archives: Drives

Time’s Nathan Lump, Marketing Prof’s Ann Handley on How Good Content Drives Engagement

General

Content marketing is akin to putting a face on your company or brand. Content’s role is to build the engagement pipeline between prospective customers and your business. Relevant and targeted content is what hooks them in and engagement is the grease that puts the gears into motion and ideally helps achieve business goals. “Social media … Continue reading Time’s Nathan Lump, Marketing Prof’s Ann Handley on How Good Content Drives Engagement →

Organic Search Drives 51% Of Traffic; Paid Search 10%; Social 5%

Internet Search Guide

BrightEdge believes organic search drives the most traffic. A recent study conducted by the company found that organic search drives 51% of all visitors to business-to-business and business-to-consumer Web sites, whereas paid-search drives 10% and social 5%. The study suggests all non-organic search channels combined — paid search, social, display, email and referred — fail … Continue reading Organic Search Drives 51% Of Traffic; Paid Search 10%; Social 5% →

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