How To Drive Meaningful Sales On TikTok by Christina Kimble , July 29, 2021 The following was previously published in an earlier edition of Marketing Insider. TikTok has become a staple for brands. With more than 1 billion monthly users, the platform has been a gold mine. And with campaigns starting at $50 per day, … Continue reading How To Drive Meaningful Sales On TikTok
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How SEO Will Drive Holiday Marketing Success In 2021
How SEO Will Drive Holiday Marketing Success In 2021 by Jim Yu , July 20, 2021 Consumer fears about in-store shopping and economic or employment concerns didn’t hold shoppers back in holiday season 2020. When all was said and done, retail sales for the period increased 8.5%, while online sales grew a staggering 45.2% YoY … Continue reading How SEO Will Drive Holiday Marketing Success In 2021
8 Ways to Drive Better Results From Your Product Launches
Pete Winter June 4, 2021 Take B2B products to market more effectively with a purposeful plan The number of products introduced each year in different markets around the world is vast. So, it’s hard to quantify just how many of those launches are successful. But it’s safe to say the figure might not encourage a … Continue reading 8 Ways to Drive Better Results From Your Product Launches
Retail Subject Lines That Actually Drive Sales
Robert Cole June 3, 2021 Considering the sheer volume of promotional emails created by companies every day, standing out from the crowd can be a real challenge. Generating new and exciting retail subject lines that are capable of contributing to sales can be especially difficult. When it comes to retail marketing emails, creating the right … Continue reading Retail Subject Lines That Actually Drive Sales
Building a Powerful E-Commerce Business: 4 Rules that Drive Conversion
Angela Hausman, PhD May 18, 2021 E-commerce is a huge phenomenon and is a bigger tool for generating revenue every year as more customers seek out products online, especially during the pandemic. Customers embraced online shopping gladly because it’s so convenient and safe, as you can see in the graphic below showing the tremendous increase … Continue reading Building a Powerful E-Commerce Business: 4 Rules that Drive Conversion
How to Create Facebook Ads that Drive Traffic to Your Site
Justin Wong May 14, 2021 In 2021, relying on organic traffic is no longer an option. The on-going Google and Facebook updates make it difficult for your website to be discovered without the help of paid advertising. But don’t fret, this guide will help you create the best Facebook ads to solve that issue and … Continue reading How to Create Facebook Ads that Drive Traffic to Your Site
3 Ways to Drive Organic (As In FREE) Traffic to Your Business
Lacy Boggs May 13, 2021 Here’s the sad truth: we could write the best blog post ever written, but if nobody sees it, it won’t do your business any good. *sad trombone* Every business needs traffic that it can convert to leads, which can be converted to sales. Creating amazing content is step one, but … Continue reading 3 Ways to Drive Organic (As In FREE) Traffic to Your Business
Use URL Structure SEO to Drive Customers to Your Website
Alaina Brandenburger April 27, 2021 When you built your business website, you likely drafted your copy according to SEO guidelines to increase the chances of people finding you on the internet. To improve business visibility, it’s essential to employ SEO strategies when creating content for your blog, videos, social media posts, and other digital marketing. … Continue reading Use URL Structure SEO to Drive Customers to Your Website
How to Drive More Conversions (In Less Time) with Facebook Dynamic Ads
Akvile DeFazio April 26, 2021 Facebook provides advertisers with a wide variety of advertising products. However, few are as efficient at driving sales as dynamic ads, especially if you work in ecommerce. While dynamic ads tend to be more time-consuming to set up as they come with more requirements than a basic Facebook ad, don’t … Continue reading How to Drive More Conversions (In Less Time) with Facebook Dynamic Ads
7 Social Media Strategies to Drive Traffic to Your E-commerce Website
Yash Chawlani April 23, 2021 According to Oberlo, there are 3.5 billion social media active users around the world. This equalizes to 47% of the world’s population. The grandness of social media users has made Social media a key source for E-commerce websites to drive traffic. Social media has been crowned as the central player … Continue reading 7 Social Media Strategies to Drive Traffic to Your E-commerce Website