Is your ad copy ineffective? Columnist Purna Virji discusses how you can tap into your customers’ decision-making brains to drive clicks and conversions. Purna Virji on June 24, 2016 Persuasion. Influence. Psychology. The conversion rate optimization (CRO) crowd is adept at tapping into these to drive the actions of their audiences. When it … Continue reading Influencing with ad copy: how to truly drive action
by John Boudreau June 22, 2016 Follow @johnhboudreauJune 22, 2016 Much of my reading lately and experience is highlighting two important facts about employee goals: (1) In order for employees to be happy, their goals need to be clear and they MUST understand how their performance is measured (2) Many companies still struggle with employee … Continue reading How To Set Employee Goals That Drive Results
by Venkatesh C.R. June 20, 2016 Follow @dotcominfowayJune 20, 2016 According to a study posted by Localytics, in 2015, the percentage of users who abandoned an app after a single use was 25%. The retention rate was, therefore, well below expectations. In 2016, the abandonment rate dropped to 23% which is a slight improvement over … Continue reading 6 Strategies to Drive Mobile App Engagement [Infographic]
by Gina Botti June 17, 2016June 17, 2016 Thanks to Google’s recent enhancements to their AdWords platform, marketers can use several tactics to help generate more call conversions. This blog will dive into the updates that caught my eye as well as the different ways marketers can optimize their campaigns to drive call conversions. Here … Continue reading Tap Into How Google’s New AdWords Updates Can Help Drive Call Conversions
by Kristin Lisak June 17, 2016June 17, 2016 One of the principal goals of inbound is to bring in leads organically and there is no better tool to achieve this than your website. The aspects of website design that you choose to employ have a direct impact on how visitors behave on your site and … Continue reading 4 Key Website Design Tactics That Drive Sales Leads
by Don Purdum June 16, 2016 Follow @donpurdumJune 16, 2016https://donpurdum.podbean.com/mf/play/2pp2nv/Video_Marketing_-_How_Animated_Personal_Videos_Drive_Sales.mp3 Video marketing can be very powerful and persuasive, especially if used properly in your website, social marketing or as a follow-up tool after a sales meeting. But what kinds of video marketing best drive sales? Should you focus on animated videos or personal videos? Both … Continue reading Video Marketing: How Animated & Personal Videos Drive Sales
by JoAnne Funch June 11, 2016 Follow @joannefunchJune 11, 2016 Image from graphic leftovers If you are like the average user, you use LinkedIn to make new connections for a purpose and usually that is to either drive leads or find a new job. It is critical to understand that you need to build trust … Continue reading How LinkedIn Content Can Build Trust and Drive Your Business
by Ashley Perssico June 2, 2016June 2, 2016 You’ve figured out what to say in your email, designed it to catch the eye of your reader, and sent it out. You check your email marketing reports and… surprise! People are opening it! But they aren’t clicking. They aren’t taking action. You aren’t driving them to … Continue reading Creative Email Call-to-Action Ideas That Really Drive Action [Infographic]
You might think you know AdWords, but do you know the most efficient way to get great performance? Columnist Todd Saunders shares three road-tested techniques. Todd Saunders on June 2, 2016 You already know that Google AdWords can be an important tool for scaling your business, even if you’re new to PPC marketing. If that’s … Continue reading 3 Google AdWords hacks to drive high-quality leads
by Carrie Dagenhard May 29, 2016May 29, 2016 Your website’s home page is a lot like an online dating profile. You painstakingly pore over the copy and design, making sure each element shows your company in the best possible light. You strive to capture all of your most attractive qualities. It’s a balancing act: You … Continue reading 5 Home Page Copy Fails that Drive Prospects Away
