Howard J. Sewell August 3, 2020 Even as demand generation activity begins to pick up, most marketing budgets right now remain tight, and so B2B companies are looking for creative, low-cost ways to drive demand. One of the areas we recommend consistently to our clients is to do more with the corporate blog. Blogs are … Continue reading 5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand
Baylor Cherry July 30, 2020 Now more than ever, your social media presence matters. People turn to social to learn more about your brand, what you do on a daily basis, and how your products and services stack up to your competitors. Social media is a major element of any comprehensive inbound marketing strategy. And … Continue reading 20 of the Best Free Social Media Management Tools That Help Drive Engagement (2020 Edition)
Timothy Carter July 29, 2020 You can have the best website with the sleekest design, most intuitive interface, and best content in the industry, but it’s all for naught if you don’t have people visiting the site. Thus traffic generation becomes one of the most important elements of successful digital marketing. The question is, where … Continue reading 3 Proven Ways to Drive Traffic to Your Website in 2020 and Beyond
Evanne Farmer July 15, 2020 Why is social media engagement important? According to Oberlo, “social media engagement helps you strengthen your customer relationships.” By liking, commenting and sharing, users show interest in your brand and by engaging back with them, you build brand trust. This relationship is vital to increase your organic reach and customer … Continue reading How to Drive Social Media Engagement
Erika Giles July 8, 2020 The marketing strategies you begin using when your business is a startup determine the growth your business will have. To make sure you have steady growth, you need to create a marketing budget and allocate funds to the right marketing channels that attract customers to your business and create a … Continue reading 9 Startup Marketing Strategies That Drive Leads and Keep You Under Budget
Erika Giles July 7, 2020 Location pages are important for small and large businesses alike. They help consumers find brands through organic local search. If your business isn’t optimized for search, now is the time to make an optimized location page so you don’t miss out on a large bulk of potential customers. To help … Continue reading How to Create Location Pages to Boost Local SEO and Drive Traffic Fast
Erika Giles July 6, 2020 Cash flow is something every startup and small business should prioritize. Business owners need to be proactive about their finances regardless of what the market is like. Depending on how you manage cash flow, you can either grow your business or cause it to fall. There are simple ways to … Continue reading 10 Cash Flow Management Tips Every Startup Leader Needs to Drive Growth
Lexie Lu July 2, 2020 Why is redesigning your website so important? Trends change frequently. If you aren’t updating your business to consumer (B2C) website at least a couple times a year, its aesthetics and features quickly become outdated. Redesigning doesn’t always mean you have to give the entire site an overhaul. Sometimes you only … Continue reading 6 Easy Tips for Redesigning Your B2C Website to Drive Conversions
Maria Ganta — June 10, 2020 Video has always been an extremely engaging part of the Facebook experience, and one of the best content formats for marketing your businesses, especially these days. With video marketing quickly becoming one of the most powerful techniques of delivering your brand message to new and existing audiences, it’s difficult … Continue reading How to Use Facebook Video Marketing to Drive Conversions [Infographic]
Customer data platforms can do more than simply wed together your customer data, the right solution can help move the needle in multiple ways. Amy Gesenhues on June 4, 2020 As brands are forced to go all-in on their digital efforts in light of COVID-19, the need to tie-together customer data is more urgent than … Continue reading How a CDP can help reduce ad spend, drive revenue and build trust with customers
