The independent online bookseller used year-round ecommerce strategies to grow sales 20% over the holidays. Chris Wood on January 23, 2024 Books are a broad category with a passionate following. It takes data and a solid ecommerce strategy to break through to book fans on digital channels. Over the years, online bookseller ThriftBooks developed a … Continue reading How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales
Tag Archives: Drive
Missing drive files on desktop? Google has the fix
Missing drive files on desktop? Google has the fix Deanna Ritchie / Last Updated: Dec 6, 2023 Last week, a bug caused files to disappear from the desktop drive. There are now steps that users can use to recover files. Sadly, the fix is not a simple solution. But Google posted the list of … Continue reading Missing drive files on desktop? Google has the fix
Google attempts to fix the Drive bug that is causing people’s files to go missing
Google attempts to fix the Drive bug that is causing people’s files to go missing Good luck. Richard Lai Updated Thu, Dec 7, 2023 Photo by Richard Lai/Engadget It was reported in late November that Google Drive for desktop (v84.0.0.0-84.0.4.0) had a sync issue, which caused months or even years of files to … Continue reading Google attempts to fix the Drive bug that is causing people’s files to go missing
How brand purpose can drive positive change
By Isis Wu November 28, 2023 In our constantly evolving business landscape, the concept of brand purpose has emerged as a potent catalyst for positive change. It transcends mere profitability and delves into the core essence of why a brand exists, what values it upholds, and what societal impact it aspires to create. I’ve … Continue reading How brand purpose can drive positive change
X lawsuit accuses Media Matters of running a campaign to drive advertisers away from its website
X lawsuit accuses Media Matters of running a campaign to drive advertisers away Media Matters calls the lawsuit an attempt to ‘bully X’s critics into silence.’ Mariella Moon Updated Tue, Nov 21, 2023 AP Photo/Kirsty Wigglesworth X has filed a lawsuit against media watchdog group Media Matters over the latter’s research that showed … Continue reading X lawsuit accuses Media Matters of running a campaign to drive advertisers away from its website
How experimental marketers can drive martech utilization
Explore the role of experimental marketers in maximizing martech stack value. Ana Mourão on October 2, 2023 With martech utilization plummeting to 33%, CMOs and their teams must maximize their stack’s value before seeking budget increases or new additions. Several factors can lead to stack underutilization, including scope issues, viewing investments as costs or inadequately supported … Continue reading How experimental marketers can drive martech utilization
Podcasts Drive Sales And Branding: Study
Podcasts Drive Sales And Branding: Study by Ray Schultz , August 23, 2023 An impressive 48% of listeners have purchased at least one product advertised in a podcast in the past year. And 76% can recall at least one advertised product, according to The Power of Podcasts, a study from Voices, conducted by Momentive. In … Continue reading Podcasts Drive Sales And Branding: Study
Video Continues To Drive Programmatic Spending Growth
Video Continues To Drive Programmatic Spending Growth by Ray Schultz , August 17, 2023 Video will continue to dominate programmatic display ad spending going forward, according to a statistical summary on the state of programmatic released Thursday by Insider Intelligence/eMarketer. In 2023, video spend will total $74.47 billion, versus $59.49 billion for other programmatic digital … Continue reading Video Continues To Drive Programmatic Spending Growth
Collective Community Recommendations Drive Influence, Build Brand Loyalty
Collective Community Recommendations Drive Influence, Build Brand Loyalty by Laurie Sullivan @lauriesullivan, June 30, 2023 On average two people each second ask Reddit communities for a recommendation, and they receive an average of 19 responses in return. Community recommendations at Reddit, YouTube, Yelp, TikTok and other sites can also build loyalty for brands. These sites have become … Continue reading Collective Community Recommendations Drive Influence, Build Brand Loyalty
3 ways to drive sales with email by ZeroBounce
Is your email marketing not yielding the results you were hoping for? These three tactics will help you make more sales with your emails. ZeroBounce on April 5, 2023 It’s one of the most popular marketing and sales channels, but email isn’t as easy to leverage as it seems. For your emails to convert, … Continue reading 3 ways to drive sales with email by ZeroBounce