Tag Archives: Drive

Using analytics to optimize marketing spend and drive sales

CarMax maps out their growing omnichannel marketing analytics strategy. Chris Wood on May 5, 2022 “Our No. 1 goal is to understand the impact that our marketing dollars have to company sales and how to maximize that impact,” said Shawn Petrou, director, digital acquisition analytics for CarMax at its recent presentation at The MarTech Conference. … Continue reading Using analytics to optimize marketing spend and drive sales

How to drive email innovation with programmatic coverage

With so many customer touchpoints, email marketers need automated solutions to meet their needs. Corey Patterson on April 26, 2022 “The consumer is something we’re trying to figure out,” said Ryan Phelan, managing director of RPE Origin, in his presentation at The MarTech Conference. “They consume everything that we do. The email marketer is sending out … Continue reading How to drive email innovation with programmatic coverage

6 Ways Big Data Analytics Can Drive Down Costs

Carey Wodehouse January 28, 2022 Companies depend on data to respond to evolving needs, improve customer relationships, and reduce the risks that threaten business operations. Through big data analytics, organizations can predict emerging trends and discover valuable insights that help them make strategic decisions. That said, one of the biggest benefits of the effective use … Continue reading 6 Ways Big Data Analytics Can Drive Down Costs

The 9 Best HubSpot Email Marketing Tools That Help Support Best Practices and Drive Results

Alejandra Zilak January 18, 2022 How many marketing emails are currently in your inbox? And how many times have you interacted with a business because of one of those communications? The fact remains that while it’s common for people to delete marketing messages without reading them, it’s still also true that they’ve resulted in inquiries … Continue reading The 9 Best HubSpot Email Marketing Tools That Help Support Best Practices and Drive Results

The 5 Best SaaS Website Examples (+Best Practices to Drive Conversions)

Alejandra Zilak January 12, 2022 Software as a Service (SaaS) brings a lot of benefits to businesses everywhere — it’s usually lower in cost than traditional software, it saves time since there’s no installation required, and it makes it a lot easier for teams to collaborate, regardless of where in the world they’re working. While … Continue reading The 5 Best SaaS Website Examples (+Best Practices to Drive Conversions)

4 e-Commerce Features Businesses Must Use to Drive Holiday Sales

Itai Sadan December 17, 2021 The holiday season is upon us and with it comes the possibility of increased engagement, new customers, and record-breaking sales. With holiday e-commerce sales forecasted to have a year-over-year increase of between 11% to 15% during 2021-2022, now is the time for businesses to ensure that no revenue-driving stone is … Continue reading 4 e-Commerce Features Businesses Must Use to Drive Holiday Sales

What is Paid Media? Paid Media Can Help Drive Revenue.

Garry Grant December 13, 2021 Paid media is advertising for your business that you pay for. The most common forms of paid media you are likely to come across include the following: Display ads Sponsored ads Paid search Google Ad’s Facebook Carousel ads Dynamic Product Ads (DPA) Twitter Instagram Influencer Marketing Google Shopping Bing Ad’s … Continue reading What is Paid Media? Paid Media Can Help Drive Revenue.

4 ways to drive customer engagement through personalization

Personalized experiences can determine the success of customer engagement strategies. Corey Patterson on November 30, 2021 Most marketing professionals know personalization is a key ingredient to successful customer engagement. But it’s not always clear how to put together a winning strategy. “One path is traditional broadcast thinking,” said Ehren Maedge, GM of North America at … Continue reading 4 ways to drive customer engagement through personalization