July 22, 2026 5 bad management behaviors that drive good employees away BY Inc. Whenever I coach managers or speak to executives, I simplify leadership down to its most practical expression: helping people succeed. Employees do their best work when they have the tools, support, clarity, development, and encouragement they need to thrive. When those needs go unmet, motivation fades … Continue reading 5 bad management behaviors that drive good employees away
Hyundai Applies AI To Curated Videos To Drive Performance by Laurie Sullivan , Staff Writer, June 26, 2026 When Hyundai went looking for high-intent auto shoppers, it found a solution to lower costs by working with AI models and something a little technical known as cloud-based, known as containerization, which take ad buying into the … Continue reading Hyundai Applies AI To Curated Videos To Drive Performance
NASA is testing a rover that can drive faster and lift its wheels to climb obstacles The space agency shared footage of tests with its Ernest prototype rover. By Cheyenne MacDonald June 20, 2026 NASA/JPL NASA’s Mars rovers have accomplished a whole lot since the first one landed on the red planet in the late … Continue reading NASA is testing a rover that can drive faster and lift its wheels to climb obstacles
Fragmented data breaks your go-to-market engine. Learn how to unify your B2B data, fix visibility gaps and drive more efficient revenue growth. By Kevin Haag Published on April 20, 2026 Most B2B organizations are running on a broken feedback loop. Marketing generates leads based on engagement signals. Demand gen qualifies them against criteria … Continue reading How to unify and orchestrate your B2B data to drive revenue
Dell sees rising traffic from AI platforms, but the impact remains inconsistent as search continues to drive most ecommerce performance. By Constantine von Hoffman Published on April 10, 2026 Traffic from AI agents is starting to show up in ecommerce analytics. It’s just not moving the numbers in a meaningful way yet, according … Continue reading Dell: Agents drive more ecommerce traffic, but conversions lag
AI adoption is nearly universal, but ROI confidence is slipping. Learn how mature teams connect AI to pipeline, deal velocity and revenue growth. By Brianna Miller March 2, 2026 We’ve all felt it — that initial buzz around AI. For a while, every marketing conversation started with “Did you see what ChatGPT can … Continue reading How to drive real ROI with AI in B2B marketing
Google AI Overviews Drive CTRs Down by Laurie Sullivan , Staff Writer, November 6, 2025 AI Overviews (AIO) seem to significantly affect click-through rates (CTRs) for organic and paid search, but the impact varies based on query type and whether brands receive an AI citation. Brands earned 35% more organic clicks and 91% more paid … Continue reading Google AI Overviews Drive CTRs Down
Podcasts resonate deeply with listeners, impacting their spending, shaping their views and building trust with hosts, a study found. Mike Pastore on November 4, 2025 A new study found 67 percent of global podcast listeners say they’ve made a purchase directly because of a recommendation from a podcast, which begs the question: Are podcasters … Continue reading Two-thirds of listeners say podcasts recommendations drive purchase decisions
September 01, 2025 How to use video games to drive customer engagement BY Bastian Bergmann To play is human. It’s how toddlers experience and learn about the world they just entered. It’s also how we as adults rewire our brains and learn new things most effectively. In a world in which consumers are flooded with choices, … Continue reading How to use video games to drive customer engagement
A new report finds mixed opinions on whether AI drives revenue or improves customer experience. Mike Pastore on August 19, 2025 AI usage is widespread in revenue organizations, with 68% of sales and marketing professionals using AI at work and 51% using AI agents, according to a new survey. The survey, published by the … Continue reading AI helps marketing and sales pros work smarter, but does it drive revenue?
