Tag Archives: Drive

How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales

The independent online bookseller used year-round ecommerce strategies to grow sales 20% over the holidays. Chris Wood on January 23, 2024  Books are a broad category with a passionate following. It takes data and a solid ecommerce strategy to break through to book fans on digital channels. Over the years, online bookseller ThriftBooks developed a … Continue reading How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales

Google attempts to fix the Drive bug that is causing people’s files to go missing

Google attempts to fix the Drive bug that is causing people’s files to go missing Good luck. Richard Lai   Updated Thu, Dec 7, 2023   Photo by Richard Lai/Engadget It was reported in late November that Google Drive for desktop (v84.0.0.0-84.0.4.0) had a sync issue, which caused months or even years of files to … Continue reading Google attempts to fix the Drive bug that is causing people’s files to go missing

X lawsuit accuses Media Matters of running a campaign to drive advertisers away from its website

X lawsuit accuses Media Matters of running a campaign to drive advertisers away Media Matters calls the lawsuit an attempt to ‘bully X’s critics into silence.’   Mariella Moon   Updated Tue, Nov 21, 2023 AP Photo/Kirsty Wigglesworth X has filed a lawsuit against media watchdog group Media Matters over the latter’s research that showed … Continue reading X lawsuit accuses Media Matters of running a campaign to drive advertisers away from its website

How experimental marketers can drive martech utilization

Explore the role of experimental marketers in maximizing martech stack value. Ana Mourão on October 2, 2023 With martech utilization plummeting to 33%, CMOs and their teams must maximize their stack’s value before seeking budget increases or new additions. Several factors can lead to stack underutilization, including scope issues, viewing investments as costs or inadequately supported … Continue reading How experimental marketers can drive martech utilization

Video Continues To Drive Programmatic Spending Growth

Video Continues To Drive Programmatic Spending Growth by Ray Schultz , August 17, 2023 Video will continue to dominate programmatic display ad spending going forward, according to a statistical summary on the state of programmatic released Thursday by Insider Intelligence/eMarketer. In 2023, video spend will total $74.47 billion, versus $59.49 billion for other programmatic digital … Continue reading Video Continues To Drive Programmatic Spending Growth

Collective Community Recommendations Drive Influence, Build Brand Loyalty

Collective Community Recommendations Drive Influence, Build Brand Loyalty by Laurie Sullivan  @lauriesullivan, June 30, 2023 On average two people each second ask Reddit communities for a recommendation, and they receive an average of 19 responses in return. Community recommendations at Reddit, YouTube, Yelp, TikTok and other sites can also build loyalty for brands. These sites have become … Continue reading Collective Community Recommendations Drive Influence, Build Brand Loyalty