Tag Archives: Drive

How marketing and sales alignment can better drive the buyer journey

Move beyond a siloed approach to marketing and you stand to improve the ROI of your efforts while evolving your organization. Keith Richey on December 17, 2018 As a marketer today, you’re responsible for a more significant portion of the buyer journey — and for demonstrating the ROI of your efforts. You’re charged not merely … Continue reading How marketing and sales alignment can better drive the buyer journey

Survive the Drive to be Productive… with a German Philosopher

Tom Fielder — November 2, 2018 Follow @LDL_Learning — November 2, 2018 “When you have a virtue – a real, complete virtue (and not just a small drive towards some virtue) – you are its victim!” It is not always advisable to begin an article by quoting Friedrich Nietzsche. The late-nineteenth-century German philosopher was famously … Continue reading Survive the Drive to be Productive… with a German Philosopher

How to Drive Business Results in Your Team Through Leadership

Rick Lepsinger — October 17, 2018 Follow @onpoint_llc — October 17, 2018 Today’s organizations understand the value of effective leadership. The numbers speak for themselves, as companies with top-tier leadership outperform the competition in terms of business performance metrics like profitability, innovation, and retention rates. No one questions that good leadership is critical to driving … Continue reading How to Drive Business Results in Your Team Through Leadership