Cyber Week sales of over $300 billion will account for 23% of holiday 2024 purchases. Kim Davis on November 21, 2024 Cyber Week alone will see some $ 311 billion in spending worldwide, $ 75 billion in the U.S. and account for almost a quarter of holiday purchases, according to Salesforce. What’s more, AI is … Continue reading Salesforce: AI will drive $61 billion in online Cyber Week sales
Attention is key to effective advertising, but it’s not the whole story. Data quality, context and creative execution are also crucial. Angelina Eng on November 5, 2024 In recent years, attention measurement became a key focus for advertisers and their ad agencies, as they seek to predict and optimize outcomes. The concept is straightforward: … Continue reading Can attention really drive campaign success?
NLRB accuses Grindr of using a return-to-office mandate to upend a unionization drive Around half of its staff are said to have quit over a relocation requirement and the end of a remote work policy. kris holt Updated Tue, Nov 5, 2024 SOPA Images via Getty Images The National Labor Relations Board … Continue reading NLRB accuses Grindr of using a return-to-office mandate to upend a unionization drive
A Microsoft Patent That Could Drive Search And Copilot by Laurie Sullivan , Staff Writer @lauriesullivan, October 3, 2024 Inventors at Microsoft in a U.S. patent describe a “foldable display device,” but it looks very much like a mobile phone. The patent assigned to Microsoft Technology Licensing LLC in Redmond was initially filed in February 2021 … Continue reading A Microsoft Patent That Could Drive Search And Copilot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: MMP measurements to increase mobile and web bookings. MarTechBot on September 16, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content … Continue reading Using mobile measurement partners to drive bookings: Best of the MarTechBot
Lessons from Coca-Cola, Procter & Gamble and Bose on keeping the consumer connection long after the games are over. Chris Wood on July 24, 2024 Coca Gauff and Little Simz in a recent Bose campaign. Image: Bose. The 2024 Summer Olympics open in Paris on Friday. Gender parity was a stated goal, giving women … Continue reading How marketers are leveraging Olympics’ focus on women’s sports to drive engagement
Here’s how modular content can streamline your marketing efforts and optimize your content pipeline across multiple channels. Nicole Greene on July 10, 2024 This article was co-authored by Rene Cizio. The proliferation of marketing channels and evolving consumer behaviors have created new challenges for content creation and delivery. To meet these demands, organizations … Continue reading How to produce modular content to drive personalization at scale
Find out how to transform your horizontal software into a vertical powerhouse with these targeted strategies. Eric Holmen on June 3, 2024 As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Here’s why you should … Continue reading 8 tips to adopt vertical marketing and drive SaaS growth
June 01, 2024 4 leadership principles that drive company culture This tech cofounder and CEO calls them the “Four I’s”—instinct, integrity, intensity, and inclusion. Here’s how to cultivate the values they stand for. BY Ameesh Divatia There is a quote from leadership and company culture expert Larry Senn that says, “Culture is not an initiative. Culture … Continue reading 4 leadership principles that drive company culture
May 15, 2024 How local businesses drive community growth Main Street’s renaissance is overturning the narrative on brick-and-mortar retail. BY Max Rhodes It seems there is only ever bad news about the future of retail, but year after year our independent retailers tell a different story. Locally run shops continue to beat the odds despite the … Continue reading How local businesses drive community growth
