Tag Archives: Drive

Study Finds CMOs Overlook Search Opportunities To Drive Growth

Study Finds CMOs Overlook Search Opportunities To Drive Growth by Laurie Sullivan , Staff Writer @lauriesullivan, Yesterday CMOs spend millions of dollars annually on search marketing and advertising, but some have conflicting views on the perceived value of the media and how it drives the return on investment and growth for their respective companies.   eMarketer … Continue reading Study Finds CMOs Overlook Search Opportunities To Drive Growth

How to Drive More Sales and Revenue with Your Facebook Ads

Jane Irene Kelly — August 16, 2019 — August 16, 2019 Facebook has more than 2.3 billion active monthly users, so of course, marketers flock to the service. But what if your Facebook advertising isn’t leading to conversions? What are you getting wrong—or simply not doing well enough? This checklist can help you optimize your … Continue reading How to Drive More Sales and Revenue with Your Facebook Ads

How To Drive Action With Your Voice of Customer Program

Sam Frampton — August 14, 2019 — August 14, 2019 We believe the fuel that powers the world’s most exceptional products is customer experience. To drive progress and build a better experience for your customers, they need a seat at the table. We believe the fuel that powers the world’s most exceptional products is customer … Continue reading How To Drive Action With Your Voice of Customer Program

Co-Creation With Customers: 5 Ways to Drive Better Results

Jeannie Walters — July 6, 2019 Follow @jeanniecw — July 6, 2019 What does co-creation with customers really mean? Co-creation means letting your customers in on the ground floor of innovation and creating new products, services, and customer journeys in sometimes real time with them. Customers become partners and advisors, not just end users. And … Continue reading Co-Creation With Customers: 5 Ways to Drive Better Results

4 Psychological Triggers Used In-Store that Ecommerce Can Use to Increase Urgency and Drive Sales

Ronita Mohan — July 3, 2019 — July 3, 2019 There is no doubt that ecommerce has become all the rage. From Amazon being the world leader in terms of ecommerce sales to small business entrepreneurs setting up shop via social media, ecommerce is moving and shaking the retail industry. But despite pundits predicting the … Continue reading 4 Psychological Triggers Used In-Store that Ecommerce Can Use to Increase Urgency and Drive Sales