Tag Archives: Drive

Gen Z, Millennials Drive Brands To Achieve Halo Effect

Gen Z, Millennials Drive Brands To Achieve Halo Effect by Kathy Sheehan , Op-Ed Contributor, September 1, 2021 Many brands want to live under the halo effect, but it’s not something that can be bought or acquired. It happens organically to brands with a strong and authentic stand on important social causes. The halo effect … Continue reading Gen Z, Millennials Drive Brands To Achieve Halo Effect →

How to Drive Online Conversions With Smart Shopping Campaigns

Conversion Techniques

Nicole Blanckenberg August 16, 2021 One of Google’s newest campaign subtypes, Smart Shopping, is fast becoming one of the best eCommerce campaign types for driving sales. Some online retailers reported an almost 80% increase in online conversions when they first incorporated Smart Shopping into their overall marketing plan. Other retailers have seen around 60%+ increases … Continue reading How to Drive Online Conversions With Smart Shopping Campaigns →

How To Drive Meaningful Sales On TikTok

TikTok Marketing

How To Drive Meaningful Sales On TikTok by Christina Kimble , July 29, 2021 The following was previously published in an earlier edition of Marketing Insider. TikTok has become a staple for brands. With more than 1 billion monthly users, the platform has been a gold mine. And with campaigns starting at $50 per day, … Continue reading How To Drive Meaningful Sales On TikTok →

How SEO Will Drive Holiday Marketing Success In 2021

SEO Strategy

How SEO Will Drive Holiday Marketing Success In 2021 by Jim Yu , July 20, 2021 Consumer fears about in-store shopping and economic or employment concerns didn’t hold shoppers back in holiday season 2020. When all was said and done, retail sales for the period increased 8.5%, while online sales grew a staggering 45.2% YoY … Continue reading How SEO Will Drive Holiday Marketing Success In 2021 →

8 Ways to Drive Better Results From Your Product Launches

Product Development

Pete Winter June 4, 2021 Take B2B products to market more effectively with a purposeful plan The number of products introduced each year in different markets around the world is vast. So, it’s hard to quantify just how many of those launches are successful. But it’s safe to say the figure might not encourage a … Continue reading 8 Ways to Drive Better Results From Your Product Launches →

Retail Subject Lines That Actually Drive Sales

Sales Strategy

Robert Cole June 3, 2021 Considering the sheer volume of promotional emails created by companies every day, standing out from the crowd can be a real challenge. Generating new and exciting retail subject lines that are capable of contributing to sales can be especially difficult. When it comes to retail marketing emails, creating the right … Continue reading Retail Subject Lines That Actually Drive Sales →

Building a Powerful E-Commerce Business: 4 Rules that Drive Conversion

eCommerce Business

Angela Hausman, PhD May 18, 2021 E-commerce is a huge phenomenon and is a bigger tool for generating revenue every year as more customers seek out products online, especially during the pandemic. Customers embraced online shopping gladly because it’s so convenient and safe, as you can see in the graphic below showing the tremendous increase … Continue reading Building a Powerful E-Commerce Business: 4 Rules that Drive Conversion →

How to Create Facebook Ads that Drive Traffic to Your Site

Facebook Advertisement

Justin Wong May 14, 2021 In 2021, relying on organic traffic is no longer an option. The on-going Google and Facebook updates make it difficult for your website to be discovered without the help of paid advertising. But don’t fret, this guide will help you create the best Facebook ads to solve that issue and … Continue reading How to Create Facebook Ads that Drive Traffic to Your Site →

3 Ways to Drive Organic (As In FREE) Traffic to Your Business

Traffic Generation

Lacy Boggs May 13, 2021 Here’s the sad truth: we could write the best blog post ever written, but if nobody sees it, it won’t do your business any good. *sad trombone* Every business needs traffic that it can convert to leads, which can be converted to sales. Creating amazing content is step one, but … Continue reading 3 Ways to Drive Organic (As In FREE) Traffic to Your Business →

Use URL Structure SEO to Drive Customers to Your Website

SEO Strategy

Alaina Brandenburger April 27, 2021 When you built your business website, you likely drafted your copy according to SEO guidelines to increase the chances of people finding you on the internet. To improve business visibility, it’s essential to employ SEO strategies when creating content for your blog, videos, social media posts, and other digital marketing. … Continue reading Use URL Structure SEO to Drive Customers to Your Website →