Tag Archives: Drive

How to Drive Online Conversions With Smart Shopping Campaigns

Nicole Blanckenberg August 16, 2021 One of Google’s newest campaign subtypes, Smart Shopping, is fast becoming one of the best eCommerce campaign types for driving sales. Some online retailers reported an almost 80% increase in online conversions when they first incorporated Smart Shopping into their overall marketing plan. Other retailers have seen around 60%+ increases … Continue reading How to Drive Online Conversions With Smart Shopping Campaigns

Building a Powerful E-Commerce Business: 4 Rules that Drive Conversion

Angela Hausman, PhD May 18, 2021 E-commerce is a huge phenomenon and is a bigger tool for generating revenue every year as more customers seek out products online, especially during the pandemic. Customers embraced online shopping gladly because it’s so convenient and safe, as you can see in the graphic below showing the tremendous increase … Continue reading Building a Powerful E-Commerce Business: 4 Rules that Drive Conversion

Use URL Structure SEO to Drive Customers to Your Website

Alaina Brandenburger April 27, 2021 When you built your business website, you likely drafted your copy according to SEO guidelines to increase the chances of people finding you on the internet. To improve business visibility, it’s essential to employ SEO strategies when creating content for your blog, videos, social media posts, and other digital marketing. … Continue reading Use URL Structure SEO to Drive Customers to Your Website