Tag Archives: Drive

Do Brick-and-Mortar Stores Still Drive Sales? With the Help of Email — Absolutely!

James Glover — January 10, 2020 It’s no secret that digital sales are devouring the traditional brick-and-mortar marketplace. In fact, 2019 marked the first year in history that online retail beat out in-store sales, claiming a total of 12 percent of all transactions worldwide. In light of facts like this, we shouldn’t be surprised to … Continue reading Do Brick-and-Mortar Stores Still Drive Sales? With the Help of Email — Absolutely!

The consumer decision journey will drive paid search in 2020

In organic search, you’re going to see a push of data directly to search engines instead of relying on them to crawl. Christi Olson on January 3, 2020 Contributor and SMX speaker, Christi Olson, explains how the consumer decision journey is going to drive paid search while organic search’s data push directly to search engines … Continue reading The consumer decision journey will drive paid search in 2020

7 Elements of Your Link Profile That Drive SEO Results

Jeff Previte — January 2, 2020 Follow @jeffponthego When you’re tasked with building links, you need to have a good idea of what you’re starting with. What’s the health of your current website? How did your previous link building tactics benefit your site? Where can you improve? There are so many important questions you can … Continue reading 7 Elements of Your Link Profile That Drive SEO Results

6 Email Marketing Trends to Drive More Sales in 2020

Val Razo — December 12, 2019 Follow @ValRazo1 Back in 1971, when the first email was sent by computer engineer Ray Tomlinson, no one could have predicted it would become an effective digital marketing strategy to interact with existing and potential customers. With the total number of 2.5 billion email users worldwide, email marketing is … Continue reading 6 Email Marketing Trends to Drive More Sales in 2020

Message with Meaning: Using Emails to Drive Engagement in Your Incentive Promotions

Juan Ortiz — October 31, 2019 Follow @jcortiz22 As you get ready to launch your channel incentives campaign, you’ll want to give thought to how you’ll handle ongoing communications with your partner reps. The informational and motivational messages you send via email will have a significant effect on how well your partners engage throughout your … Continue reading Message with Meaning: Using Emails to Drive Engagement in Your Incentive Promotions

Walmart’s jump on a shorter holiday season taps technology to drive sales across channels

The company is launching deals and multi-channel shopping options to meet consumers where they are. Amy Gesenhues on October 25, 2019  In light of the shortened holiday season this year — there are six fewer days to shop than last year with Thanksgiving landing on November 28 — Walmart is getting a head-start on its … Continue reading Walmart’s jump on a shorter holiday season taps technology to drive sales across channels

How Leadership Agility Can Drive Results For Your Business

Darleen DeRosa — October 18, 2019 Follow @onpoint_llc Today’s organizations need agile leadership more than ever. In a high-speed business environment beset by change and disruption, leaders are being called upon to make difficult decisions almost every day. Between the rapid development of technology and the speed at which information can be distributed, managing a … Continue reading How Leadership Agility Can Drive Results For Your Business

How to Drive Traffic to Your Small Business This Halloween

RJ Horsley — October 8, 2019 Follow @https://twitter.com/rj_horsley?lang=en Holidays offer businesses an opportunity to create fun and easy marketing campaigns that encourage local community involvement and drive customer visits. Here are five tips to give your customers a fun treat while also boosting foot traffic this Halloween season. 1. Decorate your Business Participating in the … Continue reading How to Drive Traffic to Your Small Business This Halloween