Most GTM teams chase activity. The best drive causality. ACT — awareness, confidence, trust — fuels revenue, velocity and AI-era visibility. Mark Stouse on August 7, 2025 Every go-to-market leader is chasing higher close rates, larger deals and faster velocity. What if those outcomes aren’t simply the result of better product-market fit or sharper … Continue reading How and why awareness, confidence and trust drive GTM outcomes
Stack documentation, optimization and platform management impact the customer experience, sales efficiency, and even long-term innovation. Steve Petersen on July 16, 2025 In January 2020, Scott Brinker introduced five martech archetypes: maestros, makers, modellers, marketers and managers. His framework maps roles based on their internal or external focus and whether they lean more toward … Continue reading Martech maestros focus on internal processes — and drive external success
Want your ads remembered and acted on? Use these creative levers to boost distinctiveness, emotional impact and profitability. Greg Kihlstrom on June 27, 2025 Great marketers know how to analyze campaign data and pull the right performance levers. However, creative quality often takes a backseat to other factors — even though it shouldn’t. Ads … Continue reading AI can scale ads, but great creatives drive brand impact
How smarter campaign modeling and automation drive real marketing ROI Overcome CRM limitations, fix attribution gaps and unlock true marketing ROI with smarter automation and campaign modeling. May 8, 2025 Despite marketing technologies’ promise, organizations still struggle to link their efforts to measurable business outcomes. Platforms like Salesforce offer structured ways to track … Continue reading How smarter campaign modeling and automation drive real marketing ROI
With privacy updates, smarter audiences and stricter inbox rules, here’s how to modernize your email strategy. Stephanie Trovato on April 18, 2025 You hit send. Then you wait. Opens trickle in. Clicks? Meh. Unsubscribes? More than you’d like. You didn’t cut corners. You proofed, segmented, tested. Why is performance dropping? It’s not you — … Continue reading 3 high-impact tactics to drive email engagement
Maximize your email marketing ROI with three simple yet powerful automations — welcome series, abandoned cart and re-engagement. Stephanie Trovato on March 12, 2025 You open your email automation platform and instantly feel overwhelmed. Dozens of workflows stare back at you — welcome series, abandoned carts, nurturing sequences, anniversary triggers — the list goes … Continue reading 3 high-impact email automations you need to drive revenue
How to Drive More High-Quality Leads with Google Ads: A Full Guide Chetan Solanki Mar 6, 2025 Google Ads is one of the most desired channels for generating high-quality leads for most business types. It works on the CPC model, It means the marketer has to pay for each click but the … Continue reading How to Drive More High-Quality Leads with Google Ads: A Full Guide
January 29, 2025 How to drive social change in a polarized post-election era Business leaders should bridge the divide through collaboration. BY Ed Mitzen Recently, Donald Trump was once again inaugurated as President of the United States, and the start of what I anticipate will be a pivotal year for our nation. And while it’s increasingly … Continue reading How to drive social change in a polarized post-election era
Even With AI, Only 148 Terms Drive 15% Of Google Searches by Laurie Sullivan , Staff Writer @lauriesullivan, December 5, 2024 The top 10,000 query terms drove 46% of all searches, and 148 of those made up nearly 15% of total volume for queries with at least 100 searches during a 21-month period when the data … Continue reading Even With AI, Only 148 Terms Drive 15% Of Google Searches
Cyber Week sales of over $300 billion will account for 23% of holiday 2024 purchases. Kim Davis on November 21, 2024 Cyber Week alone will see some $ 311 billion in spending worldwide, $ 75 billion in the U.S. and account for almost a quarter of holiday purchases, according to Salesforce. What’s more, AI is … Continue reading Salesforce: AI will drive $61 billion in online Cyber Week sales
