How smarter campaign modeling and automation drive real marketing ROI Overcome CRM limitations, fix attribution gaps and unlock true marketing ROI with smarter automation and campaign modeling. May 8, 2025 Despite marketing technologies’ promise, organizations still struggle to link their efforts to measurable business outcomes. Platforms like Salesforce offer structured ways to track … Continue reading How smarter campaign modeling and automation drive real marketing ROI
With privacy updates, smarter audiences and stricter inbox rules, here’s how to modernize your email strategy. Stephanie Trovato on April 18, 2025 You hit send. Then you wait. Opens trickle in. Clicks? Meh. Unsubscribes? More than you’d like. You didn’t cut corners. You proofed, segmented, tested. Why is performance dropping? It’s not you — … Continue reading 3 high-impact tactics to drive email engagement
Maximize your email marketing ROI with three simple yet powerful automations — welcome series, abandoned cart and re-engagement. Stephanie Trovato on March 12, 2025 You open your email automation platform and instantly feel overwhelmed. Dozens of workflows stare back at you — welcome series, abandoned carts, nurturing sequences, anniversary triggers — the list goes … Continue reading 3 high-impact email automations you need to drive revenue
How to Drive More High-Quality Leads with Google Ads: A Full Guide Chetan Solanki Mar 6, 2025 Google Ads is one of the most desired channels for generating high-quality leads for most business types. It works on the CPC model, It means the marketer has to pay for each click but the … Continue reading How to Drive More High-Quality Leads with Google Ads: A Full Guide
January 29, 2025 How to drive social change in a polarized post-election era Business leaders should bridge the divide through collaboration. BY Ed Mitzen Recently, Donald Trump was once again inaugurated as President of the United States, and the start of what I anticipate will be a pivotal year for our nation. And while it’s increasingly … Continue reading How to drive social change in a polarized post-election era
Even With AI, Only 148 Terms Drive 15% Of Google Searches by Laurie Sullivan , Staff Writer @lauriesullivan, December 5, 2024 The top 10,000 query terms drove 46% of all searches, and 148 of those made up nearly 15% of total volume for queries with at least 100 searches during a 21-month period when the data … Continue reading Even With AI, Only 148 Terms Drive 15% Of Google Searches
Cyber Week sales of over $300 billion will account for 23% of holiday 2024 purchases. Kim Davis on November 21, 2024 Cyber Week alone will see some $ 311 billion in spending worldwide, $ 75 billion in the U.S. and account for almost a quarter of holiday purchases, according to Salesforce. What’s more, AI is … Continue reading Salesforce: AI will drive $61 billion in online Cyber Week sales
Attention is key to effective advertising, but it’s not the whole story. Data quality, context and creative execution are also crucial. Angelina Eng on November 5, 2024 In recent years, attention measurement became a key focus for advertisers and their ad agencies, as they seek to predict and optimize outcomes. The concept is straightforward: … Continue reading Can attention really drive campaign success?
NLRB accuses Grindr of using a return-to-office mandate to upend a unionization drive Around half of its staff are said to have quit over a relocation requirement and the end of a remote work policy. kris holt Updated Tue, Nov 5, 2024 SOPA Images via Getty Images The National Labor Relations Board … Continue reading NLRB accuses Grindr of using a return-to-office mandate to upend a unionization drive
A Microsoft Patent That Could Drive Search And Copilot by Laurie Sullivan , Staff Writer @lauriesullivan, October 3, 2024 Inventors at Microsoft in a U.S. patent describe a “foldable display device,” but it looks very much like a mobile phone. The patent assigned to Microsoft Technology Licensing LLC in Redmond was initially filed in February 2021 … Continue reading A Microsoft Patent That Could Drive Search And Copilot
