Tag Archives: down

How agencies are helping CMOs break down barriers to digital transformation

As CMOs take over the customer journey, agencies are expanding their services and capabilities to help clients build and implement effective digital transformation initiatives. Amy Gesenhues on March 5, 2020 “At this point, what isn’t digital?” said Jennifer Fey, the senior vice president of digital media for Firewood when asked how her global digital marketing … Continue reading How agencies are helping CMOs break down barriers to digital transformation →

Breaking Down the New Form W-4 & How to Ensure Compliance in 2020

Tax Management

Matt Jarzynski — January 16, 2020 In the first major redesign over 30 years, the IRS is kicking off the decade by rolling out a new Form W-4. The updated document reflects changes that were made to the federal tax code following the Tax Cuts and Jobs Act last year. To help employers and employees … Continue reading Breaking Down the New Form W-4 & How to Ensure Compliance in 2020 →

Breaking Down the Stages of Small Business Growth in 2020

Small Business Growth

Ronita Mohan — December 24, 2019 Follow @venngage Businesses are constantly in the process of growing. This is particularly true for small businesses, which begin life with a handful of employees and limited goals. Small companies have the potential to expand, but they have to create a business model that works for them over the … Continue reading Breaking Down the Stages of Small Business Growth in 2020 →

Vans Top Search Term, Along With Socks, Down Jacket, Christmas Trees

Search Trends

Vans Top Search Term, Along With Socks, Down Jacket, Christmas Trees by Laurie Sullivan @lauriesullivan, December 5, 2019 U.S. shoppers geared up for the holidays by searching on Black Friday for socks, down jackets, and shoes, while also researching Christmas trees and high-ticket items such as TVs. Vans, which earlier this week closed its corporate … Continue reading Vans Top Search Term, Along With Socks, Down Jacket, Christmas Trees →

Please Pardon the Disruption: Breaking Down the Buzzword

Disruption Trends

Angelica Bishop — November 19, 2019 One of the biggest buzzwords we see in the media today is disruption – whether it’s talking about a company that’s disrupting an industry, or a product that’s shaking up the market. At a conference I attended this year, one of the speakers noted that the word “disruption” is … Continue reading Please Pardon the Disruption: Breaking Down the Buzzword →

Strategic Leadership: Slowing Down to Speed Up

Leadership Skills

Jeanne Hardy — November 5, 2019 Follow @creativebizinc mohamed_hassan / Pixabay In a business culture seemingly dominated by the mantra “Fail fast, fail often,” we spend a lot of time praising companies for doing things fast—for being fastest to market, quickest to respond, most agile to pivot—but we often don’t recognize the businesses that know … Continue reading Strategic Leadership: Slowing Down to Speed Up →

8 Indicators Your Business Website Is Going Down the Drain

Website Special Guidelines

Mike Kappel — October 30, 2019 Follow @PatriotSoftware Your website is a digital storefront for your small business. And because it’s one of the first things a potential customer sees about your company, you better be making a good first impression. But, how can you expect to make a positive impression if your business website … Continue reading 8 Indicators Your Business Website Is Going Down the Drain →

Pro Tip: Every new project starts with breaking down silos

Project Management

Here are four necessary elements in getting everyone on the same page and moving forward as a cohesive team. Amanda Glen on October 28, 2019 Every advertiser works with a number of partners – media partners, creative agencies, ad servers, DSPs, DMPs, dynamic creative partners, you name it. In theory, they’re all striving toward the … Continue reading Pro Tip: Every new project starts with breaking down silos →

Click Segmentation…Breaking It Down

Marketing Segmentation

River Cartie — August 24, 2019 — August 24, 2019 Click……click……clickety…click…click…click. What is Click Segmentation? Click segmentation is a process of having contacts self-segment, based on a link, or links, they click on. Sounds kind of boring, right? Well, I’m not going to lie. It is kind of boring. But from a marketing point of … Continue reading Click Segmentation…Breaking It Down →

4 Ways to Build up Leaders in Your Business … And 3 Ways You Might Be Tearing Them Down

Leadership Lessons

Mike Kappel — August 6, 2019 Follow @PatriotSoftware — August 6, 2019 You may not want to hear this, so brace yourself: If you aren’t building up leaders in your business, you’re not a good leader. Maybe you have most of the qualifications of a good leader, like having integrity, humility, and charisma. But if … Continue reading 4 Ways to Build up Leaders in Your Business … And 3 Ways You Might Be Tearing Them Down →